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SUMMARY:Business Analytics Speaker Series: Analytics and Promotional Effect
 iveness
DESCRIPTION: \n\nSandy Balkin\, Senior Principal at Precision for Value\, w
 ill give a\npresentation entitled “Business Analytics and Promotional\nE
 ffectiveness.”\n\nWith increasing focus on loading and visualizing large
  data sets\,\ntoday’s data scientist tends to ignore the importance of\n
 understanding customer heterogeneity\, masking the variability and\nuncert
 ainty which represent the most significant and actionable\ninformation in 
 converting quantitative insight into profitable action.\nThis presentation
  will review the inherent dangers stemming from\nmaking business decisions
  solely on point estimates and introduce an\ninnovative operating model fo
 r disseminating Big Data based insights\nthroughout the enterprise\, meeti
 ng a diverse set of stakeholder needs\,\nwhile retaining the critical info
 rmation contained in distributions\,\nstandard errors\, confidence bands a
 nd prediction intervals.\n\nSandy Balkin\, Ph.D. is Senior Principal with 
 Precision for Value where\nhe is responsible for the development of data a
 nalytics and providing\nactionable insights used to provide recommendation
 s and commercial\nstrategies to healthcare companies looking to improve pr
 omotional\neffectiveness. Sandy joined P4V from Boehringer-Ingelheim where
  he was\nExecutive Director\, Forecasting and Business Analytics. In this 
 role\nSandy was responsible for all forecasting functions associated with\
 nboth inline and pipeline products and supporting the brand teams with\nma
 rketing\, ROI and E-channel analytics.\n\nPrior to BI\, Sandy held the pos
 ition of Director/Team Leader at Pfizer\nwhere he lead a team responsible 
 for providing ongoing forecasting and\nlong-range strategic support to key
  corporate functions including\nmarketing\, finance\, market research\, ne
 w product planning and sales.\nPrior to this last role Sandy held previous
  roles of increasing\nresponsibility both in and out of the pharma sector.
 \n\nSandy started his career as a Senior Consultant with Ernst & Young\naf
 ter completing his Ph.D. in Business Administration from Penn State\nUnive
 rsity. He also holds a Master of Arts in Statistics from Penn\nState Unive
 rsity\, as well as a Bachelor of Arts Degree in Mathematics\nand Economics
  from Lafayette College.\n\nAbout Precision for Value: Building from the a
 cquisition of Hobart\nGroup Holdings in 2013 and Core Access Group in 2014
 \, Precision for\nValue supports commercial excellence for global pharmace
 utical and\nlife sciences clients. The combined capabilities our teams off
 er are\nderived from an amalgamation of decades of industry knowledge\,\nd
 emonstrated analytics proficiency\, and marketing and communications\nprow
 ess—making Precision for Value the preferred strategic partner\nin the i
 ndustry today.\n 
DTSTART:20150409T210000Z
DTEND:20150409T223000Z
LOCATION:Pearlstein Business Learning Center\, 3230 Market St\, 102\, Phila
 delphia\, PA 19104
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