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UID:5f196756be0d2455c1577a4d669593e9
DTSTAMP:20240503T123825Z
SUMMARY:Business Analytics Speaker Series: Cigna
DESCRIPTION: \n\nOur guests this week will be a panel from Cigna\, who will
  be\npresenting on social media analytics. Cigna’s Social Media Listenin
 g\nCenter provides unified support to all Social Media\, Marketing\,\nTale
 nt\, Customer Experience\, Business Continuity\, and Customer Service\ntea
 ms both Domestically and Internationally. The team provides\nanalytics\, i
 nsights\, feedback\, best practices\, approach\, and advice.\nSocial Liste
 ning supports Cigna’s cultural shift to digital and\nutilizes tools such
  as Radian6 and Buddy Media. The panel will also\ntouch upon how the field
  of social listening came about\, how it’s\nused at Cigna\, and the type
 s of actionable insights that can be drawn\nfrom it.\n\nPanelists:\n\nNata
 sha Hepburn\, Program Manager\, Technology Early Career Development\nProgr
 am Mike Burke ’11\, Project Manager\, Cigna Global Health\nBenefits Elza
 beth Sheffield\, Software Technical Lead and Software\nDelivery Lead\, Cig
 na Group IT Rob Franchi ’12\, Architecture\nSpecialist\n\nRefreshments w
 ill be provided.\n 
DTSTART:20150507T210000Z
DTEND:20150507T223000Z
LOCATION:Pearlstein Business Learning Center\, 3230 Market St\, 102\, Phila
 delphia\, PA 19104
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