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UID:a46dbd3718ab8813b696b920e8daa179
DTSTAMP:20240507T000855Z
SUMMARY:MBA Career Services Panel: Emerging Trends & MBA/MS Opportunities i
 n Digital Marketing
DESCRIPTION: \n\nDescription:\n\nDigital Marketing\, also known as internet
  marketing or e-Marketing\, is\nthe use and application of digital technol
 ogies to achieve marketing\nobjectives. As technology has and continues to
  expand at an\nexponential pace\, companies are challenged to use a variet
 y of digital\nmedia including desktop and mobile we sites and email and di
 gital\nmedia for delivering television content and advertising such as cab
 le\nand satellite. It includes social media\, customization and search\nen
 gine optimization and interactive advertising and communications in\norder
  to reach the company’s target audience.\n\nThe rapid growth and change 
 has resulted in many opportunities in a\nvariety of areas including: media
  planning and buying\, digital\nanalytics\, marketing analytics\, brand ma
 nagement and strategy\, content\nstrategy and marketing\, community manage
 ment\, social media\, copy\nwriting\, e-commerce\, web/mobile design and d
 evelopment and customer\nrelationship management and user experience.\n\nJ
 oin industry leaders for a fascinating discussion of emerging trends\nin t
 he Digital Marketing field and how you can position yourself in\nthis grow
 ing industry. The panel event will provide an opportunity to\ngain valuabl
 e knowledge and interact with industry leaders through\nQ&A\, and informal
  networking. The panel will be moderated by\n\nMODERATOR:\n\nEleanor Feit\
 , PhD\, Assistant Professor of Marketing.\n\nPANELISTS:\n\nTori Mayer\, Di
 gital Marketing Specialist\, Hay Group Anita Andrews\,\nVice President of 
 Customer Success\, RJMetrics Steve Longley\,\nPresident\, TPG Direct Tevje
  Maillard\, VP of Analytics Software\nEngineering\, TPG Direct Alex Cohen\
 , Senior Marketing Analyst\, TPG\nDirect\n 
DTSTART:20150512T203000Z
DTEND:20150512T220000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 031\, Philadelphia\, PA
  19104
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