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DTSTAMP:20240506T104520Z
SUMMARY:MBA/MS Career Services Panel: Opportunities Integrating Marketing\,
  Analytics\, Strategy\, and Economics
DESCRIPTION: \n\nWith the vast availability of marketing\, competitive and 
 business\nintelligence as well as sophisticated analytical and moderating\
 , it is\nimportant for those seeking to gain maximum leverage in their gra
 duate\nprogram\, to gain an integrative understanding of quantitative\ntec
 hniques as well as strategic and broader issues related to\nanalytics mark
 eting and analytics. Understanding of the holistic\napproach with respect 
 to behavioral persona\, quantitative and\nqualitative techniques \,and bei
 ng able to critically discern short and\nlong term trends (distinguishing 
 correlation and causation) amid a\nchanging environment of economic and po
 licy factors is something that\nrequires engagement both in the classroom 
 and experiential learning.\n\nJoin leaders from major companies for a disc
 ussion of emerging trends\,\nthe importance of the cross-disciplinary appr
 oach and specific\nopportunities for those considering careers in these ar
 eas. The panel\nwill be moderated by Daniel Korschun\, PhD\, Associate Pro
 fessor of\nMarketing and co-author of WE ARE MARKET BASKET: THE STORY OF T
 HE\nUNLIKELY GRASSROOTS MOVEMENT THAT SAVED A BELOVED BUSINESS.\n\nPANELIS
 TS:\n\nSarah Crane\, Economist\, Moody’s Analytics Tim Barnabei\, Busine
 ss\nAnalyst\, SEI Investments Bernadette Mahlmann\, Executive Director\, D
 ata\nIntegrity\, Advertising Specialty Institute® Kelly Wallace\, Directo
 r\,\nDigital and Account Development\, Greater Media Philadelphia Nicole\n
 Manning\, Senior Director of Inside Sales\, Comcast (MBA Alum)\n 
DTSTART:20160224T213000Z
DTEND:20160224T230000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 033\, Philadelphia\, PA
  19104
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