Drexel University's LeBow College of Business was awarded the Ladle Award for its Drexel LEAD MBA marketing communications campaign at the 39th Annual Pepperpot and Achievement Awards hosted by the Philadelphia Chapter of the Public Relations Society of America (PRSA) on Thursday, Dec. 6, 2007.
The Pepperpot Gala is the Philadelphia area's premiere public relations event, bringing together more than 300 of the region's top PR professionals.
LeBow College's LEAD MBA in Malvern marketing communications campaign received the Ladle Award in the Marketing Communications Category for Established Products and Services, which recognizes programs designed to publicize and promote established services and ideas, new services or manufactured products.
LeBow's year-long campaign, planned and executed from September 2006 to September 2007, successfully promoted and recruited students for its new campus in Malvern, Pa. LeBow enlisted the services of MayoSeitz Media for the second phase of the campaign.
In 1995 LeBow College collaborated with corporations along Great Valley's growing Route 202 Corridor to deliver MBA courses on site, making it one of the first AACSB-accredited MBA programs available in the region. After more than 10 years into this program, LeBow College invested in a physical location in Malvern, Pa., in 2006 to offer its LeBow Evening Accelerated Drexel (LEAD) MBA and executive education programs. This new, state-of-the-art facility officially opened on October 25, 2007, and continues to offer working professionals in the region the same high-quality Drexel MBA and faculty as its main campus counterpart without the commute to the city.
About PRSA Philadelphia
The Philadelphia Chapter of the Public Relations Society of America is a vital resource for communications professionals throughout the tri-state area. One of the nation's largest PRSA chapters, it offers close to 500 members a variety of services including professional development, mentoring, networking, the region's preeminent communications job bank, and an opportunity to earn professional accreditation through the APR exam, PR's highest professional designation. For more information on the Philadelphia PRSA, please visit prsa.philly.org.