Hyokjin Kwak, Ph.D., an associate professor of marketing at Drexel University’s LeBow College of Business, was recently appointed to the editorial board of the Journal of Global Marketing Science.
Dr. Kwak’s areas of expertise include advertising and consumer communications; e-commerce; and strategic relationship marketing. He recently published a research paper that he co-authored with George M. Zinkhan, Ph.D., and LeBow College professor and department head of Marketing Trina Larsen Andras “Advertising to ‘active’ viewers: consumer attitudes in the United States and South Korea,” in the International Journal of Advertising (Vol. 28, No. 1, 2009, pp. 49-75).
The Journal of Global Marketing Science is an international marketing journal that is based in Korea.