Chen Li

Headshot of Chen Li

On The Job Market

Dissertation Title: When Different Customers Choose Where to Use Points: How Marketing Channel and Customer Heterogeneity Influence the Point Redemption Behavior in Loyalty Program

Education

Ph.D., Marketing (Expected June 2021; Proposal defended on September 15th, 2020)
LeBow College of Business
Drexel University, Philadelphia, PA

M.S., Finance (May 2013)
Carey Business School
Johns Hopkins University, Baltimore, MD

B.S., Finance (July 2010)
Hunan University, Hunan, China

Research

Publications
Li, Chen, Swaminathan, Srinivasan, and Kim, Junhee, The Role of Marketing Channels in Consumers’ Promotional Point Redemption Decisions. Journal of Business Research (Forthcoming)

Works in Progress
Li, Chen, Swaminathan, S., and Kim, J., Integrating Reference Price and Reservation Price: Pricing Strategy When Preference is Not Static.
Li, Chen, Swaminathan, S., and Kim, J., Who Redeem Matters: How Customer Heterogeneity Affects the Point Redemption Behavior.
Kim, Junhee, Swaminathan, S., and Li, C., Breadth vs. Depth: The Relationship between Search Strategies and the Innovation Performance in Open Innovation Contest.
Li, Chen, The Role of Relationship In Joint Consumption: A Variety-Seeking Perspective.
Li, Chen, How Does Trauma Affect the Variety-Seeking Behavior? Evidence from Consumer Packaged Goods.
Kim, Junhee, and Li, C., Brand Anthropomorphization and Repeat Purchase Behavior.
Li, Chen, Does the Helpfulness of Online Reviews Help or Hurt Sales?

Conference presentations
Li, C. (Presenting Author), Kim, J., Duke, L., and Swaminathan, S., Variety-Seeking and Loyalty Points Redemption Behavior.”, AMS Annual Conference, December 2020, Virtual (expected)
Li, C. (Presenting Author), Swaminathan, S., and Kim, J., Where You Redeem Matters: How Marketing Channel Influences Customers’ Point Redemption Behavior in Loyalty Program.”, AMA Summer Academic Conference, August 2020, Virtual.
Li, C. (Presenting Author), Swaminathan, S., and Kim, J., Integrating Reference Price and Reservation Price: Pricing Strategy,” INFORMS Marketing Science Conference, June 2020, Virtual
Li, C. (Presenting Author), Kim, J., Duke, L., and Swaminathan, S., The Impact of Customers’ Variety-Seeking Tendencies on Loyalty Points Redemption, AMA Winter Academic Conference, February 2020, San Diego, CA.

Teaching Experience

MKTG 326: Marketing Insights – Fall 2020 – Instructor (virtual)
MKTG 326: Marketing Insights – Spring 2020 – Instructor (virtual)
MKTG 326: Marketing Insights – Fall 2019 – Instructor
MKTG 366: Customer Analytics – Summer 2019 – Instructor
MKTG 201: Introduction to Marketing Management– Summer 2017-Spring 2019– Recitation Instructor
MKTG 357: Global Marketing – Summer 2019 – Teaching Assistant
MKTG 380: Seminar in Marketing Strategy – Spring 2019 – Teaching Assistant
MKTG 366: Customer Analytics – Spring 2017, Spring 2018 – Teaching Assistant

Awards/Honors

Dragon Fellowship, Drexel University 2016-2020
Second Prize of National Student Innovation Training Project, 2009
Second Rank Scholarship, Hunan University, 2007

Enter the Research Conversation

How can firms motivate customers to redeem promotional points in loyalty programs?