Jintao Zhang

Ph.D. Candidate, Consumer Behavior (2023 Expected) Department of Marketing, LeBow College of Business Drexel University, Philadelphia, PA
Master of Business Administration in Marketing (2017) A. Gary Anderson Graduate School of Management University of California Riverside, Riverside, CA
Bachelor of Science in Economics (2015) School of Economics and Management North China Electric Power University, Beijing, China

Publications

Jeong, Haeyoung, Ye, Hongjun, Bhatt, Siddharth, Zhang, Jintao and Suri, Rajneesh “When and Whom Should Retailers Offer Price Reductions in Times of Crisis?” International Journal of Retail & Distribution Management, forthcoming.

Jeong, Haeyoung, Ye, Hongjun, Bhatt, Siddharth, Zhang, Jintao and Suri, Rajneesh, “When Should Retailers Increase Prices during a Crisis? A Longitudinal Inquiry during the COVID-19 Pandemic,” Journal of Consumer Behaviour, 2021;20:1269–1276.

Bhatt, Siddharth, Ye, Hongjun, Deutsch, Jonathan, Jeong, Haeyoung , Zhang, Jintao, Suri, Rajneesh, and Ayaz, Hasan, “Food Waste and Upcycled Foods: Can a Logo Increase Acceptance of Upcycled Foods?” Journal of Food Products Marketing, 27(4), 188-203.

Zhang, Jintao, Ye, Hongjun, Bhatt, Siddharth, Jeong, Haeyoung, Deutsch, Jonathan, Ayaz, Hasan, and Suri, Rajneesh, “Addressing Food Waste: How to Position Upcycled Foods to Different Generations,” Journal of Consumer Behaviour, 20(2), 242-250.

• Recognized as top cited journal paper in year 2019-2020, 2020-2021

Ye, Hongjun, Bhatt, Siddharth, Jeong, Haeyoung, Zhang,Jintao and Suri, Rajneesh, “Red Price? Red Flag! Eye-tracking Reveals How One Red Price Can Hurt a Retailer,” Psychology & Marketing, 37(7), 928-941.

Selected Working Papers

Zhang, Jintao, Choe, Yuna, and Chen, Haipeng (Allan), “Strikethrough Pricing,” manuscript in progress.

Zhang, Jintao, Bhatt, Siddharth, and Suri, Rajneesh, “Repeating Digits in Bundles”, under review

Zhang, Jintao and Suri, Rajneesh, “Time-Quality Relationship,” data collection in progress.

Instructor

Data-Driven Digital Marketing (Undergraduate, 3.83/4.00, Spring 2022)
Customer Analytics (Undergraduate, Eval: 3.56/4.00, Winter 2022)
Marketing Insights (Undergraduate, Eval: 3.65/4.00, Fall 2021)
Introduction to Marketing Management (Undergraduate, Eval: 3.67/4.00, 2021 Spring, 2021 Winter, 2020 Fall, 2020 Winter, 2019 Fall, 2019 Summer)
Marketing & Distribution Management (Undergraduate, Eval: 6.31/7.00, 2017 Spring, 2017 Winter, 2016 Fall)
Introduction to Business Management (Undergraduate, Eval: 6.52/7.00, 2016 Summer) \

Teaching Assistant

Seminar in the Development of Marketing Thought and Theory (Doctoral, 2019 Winter)
Seminar in the Development of Marketing Channel Systems (Doctoral, 2019 Spring)
Marketing Information Management and Research (Graduate, Fall 2020, Fall 2019, Fall 2018)
Seminar in Marketing Strategy (Undergraduate, Winter 2021, Fall 2020, Winter 2020, Fall 2019, Winter 2019, Fall 2018)
Marketing Channels and Distribution Systems (Undergraduate, 2018 Fall) \

TECK-KAH LIM Graduate Student Travel Subsidy Award, Drexel University (2023)
AMA-Sheth Doctoral Consortium Fellow, UT-Austin (2022)
Drexel Graduate College Research Excellence Award Nominee (2022)
TECK-KAH LIM Graduate Student Travel Subsidy Award, Drexel University (2022)
PhD Research Excellence Award, Department of Marketing, Drexel University (2021)
PhD Research Excellence Award, Department of Marketing, Drexel University (2020)
TECK-KAH LIM Graduate Student Travel Subsidy Award, Drexel University (2020)