Jung Ah Han

Headshot of Jung Ah Han

Research Interests

  • Customer Mindset Metrics
  • Digital Marketing
  • E-commerce
  • Empirical Modeling
  • Marketing and Firm Performance
  • Social Media
  • Time Series Analysis
  • User-generated Content
  • Word-of-Mouth Marketing

On The Job Market

PhD Advisors: Rolph Anderson, Bang Nam Jeon
Dissertation Title: The Essays on Negative Publicity (Proposal defended in June 2018)

Education

LeBow College of Business- Drexel University, Philadelphia 2019 (expected)
PhD – Marketing

Geis College of Business- University of Illinois at Urbana-Champaign 2012
MS – Finance

School of Business- Yonsei University, Seoul 2010
BS - Astronomy

Research

“Negative Buzz Can Increase Awareness and Purchase Intent” with Eleanor Feit and Shuba Srinivasan (targeting Journal of Interactive Marketing)
“Negative Publicity and Its Dynamic Impact on Company Sales and Stock Price: Perspectives of Customers and Investors” with Bang Jeon and Rolph Anderson (targeting Journal of Marketing)

Teaching Experience

Couse Instructor, Drexel University
Primary Instructor, Fall 2017-18: Marketing Insights (undergrad)
(Overall Course Evaluations: 3.50/4.00)

Recitation Instructor, Drexel University
Recitation Instructor, Fall 2016-17: Introduction to Marketing Management (undergrad)
(Overall Course Evaluations: 3.77/4.00)

Recitation Instructor, Drexel University
Recitation Instructor, Spring 2016-17: Introduction to Marketing Management (undergrad)
(Overall Course Evaluations: 3.76/4.00)

Teaching Assistant, Drexel University
Fall 2014-15, Fall 2015-16, and Fall 2016-17: Marketing Experiments (MBA) for Eleanor Feit

Teaching Assistant, Drexel University
Spring 2014-15: Data-Driven Digital Marketing (undergrad) for Eleanor Feit

Awards/Honors

Doctoral Assistantship, LeBow College of Business, Drexel University (2014)
Dragon Fellowship Award, LeBow College of Business, Drexel University (2014-2018)
Graduate Studies (OGS) Fellowship, Drexel University (2014-2018)
Academic Excellence Scholarship, Kyunghee University (2005-2006)

Enter the Research Conversation

Can firms benefit from negative publicity?