Ksenia Sergueeva

Ph.D. Student, Marketing (2024 expected) Department of Marketing, LeBow College of Business Drexel University, Philadelphia, PA

Master of Science in Management, Retail Management (2017) Ryerson University, Toronto, ON, Canada

Bachelor of Commerce, Retail Management (2015) Ryerson University, Toronto, ON, Canada

Bachelor of Science, (Double Major in Zoology & Religion) (2010) University of Toronto, Toronto, ON, Canada

JOURNAL PUBLICATIONS (Refereed) Sergueeva, Ksenia, Shaw, Norman., and Lee, Seung Hwan (Mark) (2020), “Understanding the Barriers and Factors Associated with Consumer Adoption of Wearable Technology Devices in Managing Personal Health.” Canadian Journal of Administrative Science, 37(1), 45-60.

Shaw, Norman and Sergueeva, Ksenia (2019), “The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value.” International Journal of Information Management, 45, 44-55.

Lee, Seung Hwan (Mark), Hoffman, Doug, Chowdhury, Shahin, and Sergueeva, Ksenia (2018). “Guerilla Marketing as Marketing Communication Using Video Documentary to Capture Unconventional Marketing Campaigns.” Marketing Education Review, 1-5.

Lee, Seung Hwan (Mark) and Sergueeva, Ksenia (2017). “Chewing increases consumers’ thought-engagement during retail shopping.” Journal of Retailing and Consumer Services, 35, 127-132. Recognized Nationally (Canada) at over 50+ media outlets.

Lee, Seung Hwan (Mark), Sergueeva, Ksenia, Mathew Catangui, and Maria Kandaurova (2017), “Assessing Google Cardboard Virtual Reality as a Content Delivery System in Business Classrooms.” Journal of Education for Business, 1-8.

Lee, Seung Hwan (Mark) and Sergueeva, Ksenia (2017). “Pictures are Worth a Thousand Words: Using Photographic Narrative Inquiry to Identify Retail Atmospherics.” Journal of Advancement of Marketing Education, 25.

Lee, Seung Hwan (Mark), Smith, Donna, and Sergueeva, Ksenia, (2016). “What Do Students Think About Group Work in Business Education? An Investigation into the Benefits, Challenges, And Student-Suggested Solutions.” Journal of Education for Business, 1-7.

REFEREED CONFERENCE PROCEEDINGS Lee, Seung Hwan (Mark), Sergueeva, Ksenia, and Catangui, Mathew (2017), “Wearable Technology in the Classroom: Can Myo Make a Difference?” Proceedings at the Fall Educator’s Marketing Management Association, Pittsburgh, PA.

Sergueeva, Ksenia and Shaw, Norman (2017, July), “Improving Healthcare with Wearables: Overcoming the Barriers to Adoption”. In International Conference on HCI in Business, Government, and Organizations (pp. 209-223). Springer, Cham.

Shaw, Norman and Sergueeva, Ksenia (2017, July), “Mobile Shopping Should be Useful, Convenient and Fun!” In International Conference on HCI in Business, Government, and Organizations (pp. 81-94). Springer, Cham.

Griffin, Tom, Giberson, Julie, Lee, Seung Hwan (Mark), Guttentag, Daniel, Kandaurova, Maria, Sergueeva, Ksenia, and Dimanche, Frederic (2017), “Virtual Reality and Implications for Destination Marketing.” In 2017 Tourism Travel and Research Association: Advancing Tourism Research Globally. 29.

Sergueeva, Ksenia and Shaw, Norman (2016), “Wearable technology in hospitals: Overcoming patient concerns about privacy”. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 9752, 446–456. Springer Verlag.

Shaw, Norman and Sergueeva, Ksenia. (2016, December). Convenient or Useful? Consumer Adoption of Smartphones for Mobile Commerce. The Twenty-First DIGIT Workshop, Dublin, Ireland.

MKTG201 (Instructor-Recitation) - Introduction to Marketing Management – Fall 2020, Winter 2021, Fall 2021, Winter 2022 MKTG357- Global Marketing – Summer 2020 – Teaching Assistant MKTG380 - Seminar in Marketing Strategy - Spring 2020, Spring 2021, Summer 2021, Winter 2022 – Teaching Assistant MKTG627 -Digital Marketing - Winter 2020, Winter 2021, Summer 2021, Winter 2022 – Teaching Assistant MTKG654 - Corporate Brand and Reputation Management – Fall 2019 – Teaching Assistant

PhD Teaching Assistant Award, Department of Marketing, Drexel University (2021)

Dragon Fellowship – Drexel University 2019-Present

Ryerson Graduate Fellowship – Ryerson University 2015

Lee, S.H., Newton, K., Rudkowsky, J., Hogue, J., Sergueeva, K., & Ratnichkina, P. (2020) “Participation in Marketing Classes: Pitfalls and Student-Suggested Solutions”. Best Pedagogy Paper Award at the American Collegiate Retailing Association, New Orleans, LA, USA.

Lee, S.H., Sergueeva, K., Kandaurova, M., Griffin, T., Dimanche, F., Guttentag, D., & Giberson, J. (2017), “Virtual reality enhances visual comprehension and memory of tourism destinations.” Best Paper Award in the Tourism & Sports Management Division at the Administrative Sciences Association of Canada, Montreal, QB, Canada.

Conference Organization: Administrative Science Association of Canada (ASAC) - Volunteer Coordinator/Proceedings Coordinator - Toronto, Canada (2018)

Services and Volunteering: Sessional Chair at 3rd American Marketing Association / American Collegiate Retailing Association (ACRA/AMA) Triennial Conference, Ryerson University, Toronto, Canada (Jun 2018) AACSB Council Re-Accreditation Audit, Student Representative, Ryerson University, Toronto, Canada (Jan 2017) Graduate Program Council, Graduate Student Representative, Ryerson University, Toronto, Canada (2015 – 2016) Quality Council Audit, Graduate Student Representative, Ryerson University, Toronto, Canada (Jan 2016)