Areas of Expertise
- Business to Business Marketing
- Marketing Research
- Marketing Strategy
Srivastava, Prashant, Iyer, Karthik NS, and Rawwas, Mohammed YA, Performance Impact of Supply Chain Partnership Strategy-Environment Co-alignment. International Journal of Operations and Production Management 37 (Aug 2017): 927-949.
Srivastava, Prashant, Srinivasan, Mahesh, and Iyer, Karthik NS, Relational Resource Antecedents and Operational Outcome of Supply Chain Collaboration: The Role of Environmental Turbulence. Transportation Journal 54 (Year 2015): 240-274.
Jain, Naveen K., Srivastava, Prashant, and Owens, Deborah, Leader-Member Exchange and Resource Accessibility of Subordinates: Perception towards MNC Global Integration Strategy. Leadership and Organization Development Journal 35 (Year 2014): 494-512.
Srivastava, Prashant, Yoo, Jaewon, Frankwick, Gary L., and Voss, Kevin E., Evaluating the Relationship of Firm Strategic Orientations and New Product Development Program Performance. Journal of Marketing Theory & Practice 21 (Fall 2013): 429-441.
Iyer, Karthik NS, Srivastava, Prashant, and Rawwas, Mohammed YA, Aligning Supply Chain Relational Capabilities with Market Environment: Implications for Operational Performance. Journal of Marketing Theory & Practice 22 (Winter 2014): 53-73.
Srinivasan, Mahesh, and Srivastava, Prashant, The Role of the Salesperson in Building Trust and Collaboration in Buyer-Seller Relationships. Supply Chain Forum: An International Journal 13 (Year 2013):
Mukhejee, Debmalya, Srivastava, Prashant, Hanlon, Susan, and Kedia, Ben, Organizational Identification among Global Virtual Team Members: The Role of Individualism-Collectivism and Uncertainty Avoidance. Cross Cultural Management:an International Journal 19 (Year 2012): 526-545.
Srivastava, Prashant, Marketing Higher Education to Global Talent: Current Perceptions and Future Possibilities. Journal of Marketing for Higher Education 21 (Year 2011): 157-179.
Lanese, Bethany, Dey, Asoke, Srivastava, Prashant, and Figler, Robert, Introducing the Health Coach at a Primary Care Practice: Impact on Quality and Cost. Hospital Topics 89 (Year 2011): 16-22.
Lanese, Bethany, Dey, Asoke, Srivastava, Prashant, and Figler, Robert, Introducing the Health Coach at a Primary Care Practice: A Pilot Study. Hospital Topics 89 (Year 2011): 37-42.
Chennamaneni, Pavan, Lala, Vishal, Srivastava, Prashant, and Chakraborty, Goutam, Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges. Journal of Advertising Education 15 (Year 2011): 52-58.
Srivastava, Prashant, and Frankwick, Gary L., Environment, Management Attitude and Organizational Learning. Management Decision 49 (Year 2011): 156-166.
Srivastava, Prashant, and Owens, Deborah, Personality Traits and Its Effect on Brand Commitment: An Empirical Investigation. Marketing Management Journal 20 (Year 2010): 15-27.
Chakraborty, Goutam, Srivastava, Prashant, and Marshall, Fred, Are Drivers of Customer Satisfaction Different for Buyers/Users from Different Functional Areas?. Journal of Business and Industrial Marketing 20 (Year 2007): 20-28.
Chakraborty, Goutam, Srivastava, Prashant, and Warren, David, Understanding Corporate B2B Web Sites’ Effectiveness from North American and European Perspective. Industrial Marketing Management 34 (Year 2005): 420-429.
Srivastava, Prashant, Innovation and New Product Development in Emerging Markets: Opportunities and Challenges, Association of Collegiate Marketing Educators’ 42nd Annual Conference Dec 2014. (Mar 2015):
BS Nautical Sciences - University of Mumbai India 1992
MBA - Oklahoma State University Stillwater, OK USA 2000
PhD Marketing - Oklahoma State University Stillwater, OK USA 2006
2013 Best Paper Award (Marketing Strategy Track) (Association of Collegiate Marketing Educator)
2013 Highly Commended Paper Award at the Emerald Literati Network Awards for Excellence (Emerald Literati Network, U.K. )
2010 Best Paper Award (Not for Profit and Social Marketing Track) (Association of Collegiate Marketing Educator)
2005 Best Paper Award (Marketing Strategy Track) (Association of Collegiate Marketing Educator)
Thirteen new scholars and teachers are joining LeBow College of Business this year.
“These top scholars and teachers join us in sustaining the quality of a LeBow College of Business education, while strengthening our contributions to the creation of new knowledge,” says Frank Linnehan, Ph.D, interim dean. “We are excited to welcome them to our family.”