Siddharth Bhatt

Headshot of Siddharth Bhatt

Research Interests

  • Behavioral pricing
  • Retailing and Neuromaketing

Education

Drexel University
Expected, 2019
Doctor of Philosophy (Marketing)

International Management Institute (IMI)
2010
Post Graduate Degree in Management

Sardar Patel University
2008
Bachelor of Business Administration (Honors)

Research

PUBLICATIONS
Lee, J., Bhatt, S., & Suri, R. (2018). When consumers penalize not so green products. Psychology & Marketing, 35(1), 36-46. (*shared first authorship)

Bhatt, S., Lee, J., Deutsch, J., Ayaz, H., Fulton, B., & Suri, R. (2018). From food waste to value‐added surplus products (VASP): Consumer acceptance of a novel food product category. Journal of Consumer Behaviour, 17(1), 57-63.

Bhatt, S., Agrali A., McCarthy K., Suri R., & Ayaz H (forthcoming). Web Usability Testing with Concurrent fNIRS and Eye Tracking. In Neuroergonomics: The Brain at Work and in Everyday Life. Cambridge, MA: Elsevier

MEDIA
Bhatt, S., Lee, J., Deutsch, J., Ayaz, H., Fulton, B., & Suri, R. (2018). From food waste to value‐added surplus products (VASP): Consumer acceptance of a novel food product category. Journal of Consumer Behaviour, 17(1), 57-63.
Media coverage: Smithsonian.com, FOODNavigator.com, Phys.org, TopSante.com, Drexel Now

Suri, Rajneesh, and Siddharth Bhatt, “Website testing enters a new era”, CIO Magazine (May 2017): 9-12.
Media coverage: CIO Magazine, Philly.com

Teaching Experience

Primary Instructor
New Product Development (Rating – 3.65/4) Fall, 2017

Recitation Instructor
Introduction to Marketing Management (Rating – 3.56/4) Spring, 2017
Introduction to Marketing Management (Rating – 3.58/4) Winter, 2017
Introduction to Marketing Management (Rating – 3.75/4) Fall, 2016
Introduction to Marketing Management (Rating – 3.53/4) Spring, 2016
Introduction to Marketing Management (Rating – 3.47/4) Winter, 2016
Introduction to Marketing Management (Rating – 3.47/4) Fall, 2015

TEACHING MODULES
Maze Suite for Virtual Malls, Drexel University 2014 -
Virtual malls that have the look and feel of real malls will be popular in the future. Maze Suite is a virtual reality application developed at Drexel which can be used to create virtual malls. I created two teaching modules that are being taught at Drexel. Module 1: Mall Creation – This module teaches students how to create a virtual mall. Module 2: Data collection and Analysis — This module teaches students how to enroll participants to shop in a virtual mall, collect data on their shopping behavior and perform statistical analysis on the data to generate insights. Some virtual malls created jointly with students can be accessed on the web page of the software (http://mazesuite.com/gallery).

Awards/Honors

AMS Doctoral Consortium Fellow 2018
Best Teaching Assistant Award, Dept. of Marketing, Drexel 2017

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College News

A new Drexel University study found strong potential for consumer acceptance of a new category of foods created from discarded ingredients.

Enter the Research Conversation

Which non-conscious influences impact consumers’ evaluations of products’ prices?