PhD Candidate
Marketing
Biography
On the Job Market
PhD Advisors
Job Market Paper
Education
Ph.D. Candidate in Marketing (Expected August 2023) LeBow College of Business, Drexel University, Philadelphia, PA
M.A., Advertising and Marketing, 2016 Leeds Business School, University of Leeds, Leeds, UK
B.Eng. Food Science and Engineering (Second Major: Accounting), 2015 Southwest University, Chongqing, China
Research
Publications Yin, Wenyan, Nusrat, Farhana, and Huang, Yanliu, “Quarantining to Become a Better Me: Effect of Voluntary versus Compulsory Preventive Behavior on Consumer Adaptation during COVID-19”. Health Marketing Quarterly (forthcoming)
Selected Research in Progress Yin, Wenyan, Huang, Yanliu, and Lamberton, Cait, “Human Chefs Cook More Calories: The Impact of Human (vs. Robotic) Food Producer on Calorie Estimation”.
Yin, Wenyan, Huang, Yanliu, and Berger, Jonah, ““I like it” vs. “You’ll like it”: the Use of Personal Pronouns in Online Reviews”.
Yin, Wenyan and Huang, Yanliu, “Tangible vs Intangible AI”.
Teaching Experience
Instructor, LeBow College of Business 2021-2022 New Product Development
Co-mentor, LeBow College of Business 2022 STAR Undergraduate Scholars Program
Recitation Instructor, LeBow College of Business 2019-2021 Introduction to Marketing Management
Graduate Teaching Assistant, LeBow College of Business MKTG 201 Introduction to Marketing Management, MKTG 356 Consumer Behavior 2019-present MKTG 606 Customer Analytics 2022
Awards
PhD Research Excellence Award, Department of Marketing, Drexel University, 2022 PhD Teaching Assistant Award, Department of Marketing, Drexel University, 2022 Dr. John J. Clark Outstanding PhD Behavioral Research Paper Award, 2022 (Department Nomination) SMA Doctoral Consortium Fellow 2022