Zhen Yang

Headshot of Zhen Yang

Research Interests

  • Consumer Well-being
  • Digital Marketing
  • New Technology in Marketing
Upcoming Final Learn More

Education

Doctor of Philosophy, Marketing May 2019 (expected)
Drexel University, LeBow College of Business, Philadelphia, PA, USA

Master of Science, Marketing May 2011
Illinois Institute of Technology, Stuart School of Business, Chicago, IL, USA

Bachelor, Business Administration and International Trade June 2009
Shandong University, Shandong Province, China

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Research

Publication: Yanliu Huang and Zhen Yang (2018), “Write or Type? How a Paper versus Digital Shopping List Influences the Way Consumers Plan and Shop,” Journal of the Association for Consumer Research, forthcoming.

Awards/Honors

Stuart Dean Scholarship, by Illinois Institute of Technology, 2009
First Prize Scholarship, by Shandong University, 2007

College News

Marketing doctoral student Zhen Yang was awarded $4,000 by the Drexel ExCITe Center for his research on voice-assisted shopping.

Enter the Research Conversation

What products are consumers more likely to buy when they shop by voice?