PhD Candidate
Marketing
Biography
On the Job Market
PhD Advisors
Dissertation Title
Job Market Paper
Education
- A.B.D., expected dissertation defense - May 2023
- PhD in Marketing, Consumer Behavior
- LeBow College of Business, Drexel University
- Master of Business Administration - May 2018
- Drucker School of Management, Claremont Graduate University
- Bachelor of Science, Marketing - June 2016
- Bachelor of Arts in Music - June 2016
- Honors Program, Cumma Sum Laude
- La Sierra University
Research
Publications Korschun, D. and Z. Godfrey (2020). Corporate Political Activism and Employee Responses. In D. Haski-Leventhal, L. Roza, & S. Brammer, (Eds.). Employee Engagement in Corporate Social Responsibility. SAGE.
Godfrey, Z. (2019). “Praise the Lord and Pass the Ammunition”: Propaganda music as a governmental marketing tool during the WWII era. In L. Abrams & K. Knoblauch (Eds.), Historians Without Borders. Routledge.
Working Papers Godfrey, Z. and D. Korschun (Ongoing). Stop Me If You’ve Heard this one Before: Consumer Responses to Familiar Music in Marketing Contexts Godfrey, Z. and D. Korschun (Ongoing). I, Me, Mine: Consumer Sharing Behaviors When “Their” Music is Used by Brands Godfrey, Z. and D. Korschun (Ongoing). Times, They Are A-Changin’: Music, Emotional Reasoning, and Consumer Political Beliefs Reavey, B. and Z. Godfrey. (Ongoing). The Mediating Effect of Social Identification on Civic Duty and WOM Among Community Orchestra Subscribers
Teaching Experience
Independent Courses MKTG 344 Professional Personal Selling (In Person) Spring 2022, Student Evaluation: 3.90/4 MKTG 344 Professional Personal Selling (In Person) Fall 2021, Student Evaluation: 3.86/4 MKTG 356 Consumer Behavior (Online), Spring 2021, Student Evaluation: 3.50/4
Recitation Sections of Introduction to Marketing Course MKTG 201-064 Recitation (Online), Winter 2020, Student Evaluation: 3.77/4 MKTG 201-064 Recitation (Online), Fall 2020, Student Evaluation: 3.62/4 MKTG 201-066 Recitation (Online), Fall 2020, Student Evaluation: 3.55/4 MKTG 201-062 Recitation (Online), Summer 2020, Student Evaluation: 3.63/4 MKTG 201-064 Recitation (Online), Summer 2020, Student Evaluation: 3.65/4 MKTG 201-065 Recitation (Online), Summer 2020, Student Evaluation: 3.67/4 MKTG 201-064 Recitation (In Person/Online), Spring 2020, Student Evaluation: 3.75/4 MKTG 201-060 Recitation (In Person/Online), Spring 2020, Student Evaluation: 3.47/4 MKTG 201-061 Recitation (In Person), Winter 2020, Student Evaluation: 3.88/4 MKTG 201-066 Recitation (In Person), Fall 2019, Student Evaluation: 3.67/4
Awards
2022 Winner of the Dr. Tom Hindelang Outstanding PhD Student Instructor Award, LeBow College of Business, Drexel University College-level award: Annual award granted to two PhD students from the LeBow College of Business 2022 Winner of the Marketing Department Outstanding PhD Student Instructor Award, LeBow College of Business, Drexel University Department-level award: Annual award granted to one PhD student from the Marketing Department at the LeBow College of Business 2022 Recipient of Travel Grant for TCR-AMA Impact Festival
Committees
Reviewer Business and Society Review Journal of Public Policy and Marketing Society and Business Review