Marketing Seminar Series
Dr. Jacobs’s research focuses his research on customer analytics by developing new methods to describe, understand, and predict customer behavior.
Dr. Strizhakova’s research focuses on globalization and branding in developed and emerging markets.
Nathan Fong is an Assistant Professor of Marketing at the Rutgers School of Business.
Rom Schrift is an Assistant Professor of Marketing at the Wharton School.
Shiri Melumad is an Assistant Professor of Marketing at the Wharton School.
Tom Meyvis is a Professor of Marketing and Peter Drucker Faculty Fellow at the Stern School of Business, New York University.
Dr. Lauren Block’s work is primarily in areas of food well-being, health-persuasion, and perceptions of product efficacy.
Ryan Dew is an Assistant Professor at Wharton who focuses on techniques from machine learning, Bayesian nonparametrics, and Bayesian econometrics.
Sila Ada is a doctoral candidate and research associate at the Institute for Interactive Marketing & Social Media, Vienna University of Economics and Business.
“The Feeling Economy: MANAGING IN THE NEXT GENERATION OF AI”
We describe the changes that managers will have to make to cope with this emerging Feeling Economy.
Professor Bonezzi’s research investigates fundamental behavioral phenomena that can inform marketing practice.
Professor Wang research focuses on luxury brands and conspicuous consumption, and social/ interpersonal influence on consumer’s behavior.
Dr. Morrin’s current research focuses on examining how the human senses impact the consumer decision-making process.
Wendy Moe is Professor of Marketing and Director of the Masters of Science in Marketing Analytics at the University of Maryland’s School of Business.