Dr. Andrea Bonezzi, New York University
This event is part of the Marketing Seminar Series series.
Location:
Gerri C. LeBow HallTBD
3220 Market Street
Philadelphia, PA 19104
Registration Option:
He studies consumer judgment and decision-making, and is currently focused on understanding (1) how consumers’ goals and mindsets influence their choices and behaviors, (2) how marketing reward and incentive systems influence consumers’ choices, attitudes and loyalty, and (3) how psychological drives influence word-of-mouth and social transmission of information. Professor Bonezzi’s research has been published in leading marketing journals such as the Journal of Marketing Research, Psychological Science, and the Journal of Consumer Psychology.
Audience
Programs
Disciplines
Kimberly Williams
Associate Director, Marketing & Legal Studies Department Manager
(215) 895-6971
kmw25@drexel.eduGerri C. LeBow Hall 845