Culture can be a challenge for managing open innovation — especially at large companies like AT&T. Large companies have a culture of internal reliance on innovation management. But now, companies must look outside to help encourage a culture of innovation.
“In the old days it was ‘if you build it, they will come.’ Now, it’s more of a ‘what’s the problem we’re trying to solve? And who can help us achieve it?’ That removes the barriers to competition and creates a collaborative environment.”