Master of Science in Marketing (MS) Degree

MS in Marketing Part-time Plan of Study

Part-time marketing graduate students can finish in as little as two years, depending on the number of courses taken each quarter and have a five year time to completion. Part-time students will determine a customized plan of study with their program advisor. See the current Drexel Course Catalog for complete degree requirements and course descriptions.

Students entering without a business background are encouraged to take a series of courses as electives that will provide the background required to succeed in a business environment.

Total credits - 45 credits

Required courses - 15 credits
Required Electives - 21 credits
Internship/Practicum - 3 credits
Open Electives - 6 credits

Required Core (15 credits)

Course Title Credits
MKTG 601 Marketing Strategy and Planning 3
MKTG 622 Buyer Behavior Theory 3
MKTG 630 Global Marketing 3.0
MKTG 652 Marketing Information Management and Research 3
STAT 601 Business Statistics 3

Required Electives (21 credits)

Two must be from the Marketing Department

Add depth to your marketing skills with a deep dive into the theories and methodologies required in today’s marketing world. In addition to our extensive list of graduate business electives, this highly interdisciplinary MS in Marketing program includes approved electives from departments from other colleges the College of Arts and Sciences’ Department of Psychology and the School of Biomedical Engineering, Science and Health Systems. Below are a few of the options available.

Course Title Credits
MKTG 606 Customer Analytics 3
MKTG 607 Marketing Experiments 3
MKTG 634 Integrated Marketing Communications Management 3
MKTG 638 New Product Planning, Strategy and Development 3
MKTG 646 Services Marketing 3
MKTG 654 Corporate Brand and Reputation Management 3
BMES 509 Entrepreneurship for Biomedical Engineering and Science 3
BMES 510 Biomedical Statistics 3
BMES 524 Introduction to Biosensors 3
BMES 538 Biomedical Ethics and Law 3
BMES 551 Biomedical Signal Processing 3
BMES 621 Medical Imaging Systems I 3.0
CCM 555 Ethnography and Communication 3
CCM 745 Digital Subjectivities 3
CCM 777 Communication Network Analysis 3
PSY 512 Cognitive Psychology 3
PSY 611 Computer-based Research Methods for Psychological Research 3
PSY 615 Judgement and Decision Making 3
PSY 811 Multilevel Regression 3
PSY 812 Cognitive Neuroscience 3

Additional Electives

Additional electives may be taken from throughout LeBow and the University to complement and support career and educational goals. Consult your advisor for more information.

Part-time Plan of Study (students enrolling fall 2017 and after)

Term Course Title Credits
Fall (6 credits) MKTG 601 Marketing Strategy and Planning 3
STAT 601 of STAT 610 Business Statistics 3
Winter (6 credits) MKTG 622 Buyer Behavior Theory 3
MKTG 630 Global Marketing 3
Spring (6 credits) Elective 3
Elective 3
Summer (6 credits) Elective | 3
Elective 3
Fall (6 credits) MKTG 652 Marketing Information Management and Research 3
Elective 3
Winter (6 credits) Elective 3
Elective 3
Spring (6 credits) Elective 3
Elective 3
Summer (3 credits) Elective 3


Electives
* BLAW 605 - Legal Options in Decision Making
* BMES 509 - Entrepreneurship for Biomedical Engineering and Science
* BMES 510 - Biomedical Statistics
* BMES 524 - Introduction to Biosensors
* BMES 538 - Biomedical Ethics and Law
* BMES 551 - Biomedical Signal Processing
* BMES 621 - Medical Imaging Systems I
* BUSN 501 - Measuring and Maximizing Financial Performance
* FIN 601 - Corporate Financial Management
* MGMT 601 - Managing the Total Enterprise
* MKTG 606 - Customer Analytics
* MKTG 607 - Marketing Experiments
* MKTG 634 - Integrated Marketing Communications Management
* MKTG 638 - New Product Planning, Strategy, and Development
* MKTG 646 - Services Marketing
* MKTG 654 - Corporate Brand & Reputation Management
* ORGB 625 - Leadership and Professional Development
* PSY 512 - Cognitive Psychology
* PSY 611 - Computer-Based Research Methods for Psychological Research
* PSY 615 - Judgment & Decision-making
* PSY 811 - Multilevel Regression
* PSY 812 - Cognitive Neuroscience