Undergraduate Business Programs

Student in class concentrating


The marketing major is for students who are interested in demographics, research, advertising, branding and related fields.

The recommended plan of study includes classes in communications, society and culture and finance, in addition to fine arts, business consulting, management simulation and more.

Ways to Study

BS in Business Administration (major)

Students studying marketing will receive a BS in Business Administration with major in Marketing.

Additional Resources

BS in International Management

This exciting dual degree program allows undergraduate students to earn degrees from both Drexel University’s LeBow College of Business and Reutlingen University’s European School of Business. Learn more >

BS / MBA Dual Degree

LeBow’s BS/MBA program provides academically qualified students with the opportunity to earn both a bachelor’s degree and an MBA with five years of study. Learn more >

Minor in Marketing

A minor in marketing can be a great supplement to a wide range of degrees. More details are available in Drexel’s Course Catalog.

BS in Business Administration Online

Don’t let a busy schedule stop you from getting an education. No matter your skill set, this program will give you the tools to jumpstart your career at your convenience. Join our online degree program and take advantage of focused coursework that prepares you for the business in the world. Learn more>

Certificate in Brand and Reputation Management

The Brand and Reputation Management Certificate program introduces the concept of the product and/or corporate brand, the components that make up a good brand, and how to develop brand strategies that are appropriate for various types of organizations. More details are available in Drexel’s Course Catalog

All interested students should meet with an advisor. Make an appointment by calling the Undergraduate Advising Office at 215.895.2110.

    Average Co-op Weekly Pay: $732
    Top Co-Op Recruiters:
    • Comcast Corporation
    • Independence Blue Cross
    • Thomson Reuters
    Average Starting Salary: $55,500
    Full-time employment data reflects the class of 2017. Co-op data reflects academic year 2016-2017.

Student Organizations

Marketing News