Undergraduate Programs

Student in class concentrating

Marketing

The marketing major is for students who are interested in demographics, research, advertising, branding and related fields.

The recommended plan of study includes classes in communications, society and culture and finance, in addition to fine arts, business consulting, management simulation and more.

Ways to Study

BS in Business Administration (major)

Students studying marketing will receive a BS in Business Administration with major in Marketing.

Additional Resources

BS in International Management

This exciting dual degree program allows undergraduate students to earn degrees from both Drexel University’s LeBow College of Business and Reutlingen University’s European School of Business. Learn more >

BS / MBA Dual Degree

LeBow’s BS/MBA program provides academically qualified students with the opportunity to earn both a bachelor’s degree and an MBA with five years of study. Learn more >

Minor in Marketing

A minor in marketing can be a great supplement to a wide range of degrees. More details are available in Drexel’s Course Catalog.

Certificate in Brand and Reputation Management

The Brand and Reputation Management Certificate program introduces the concept of the product and/or corporate brand, the components that make up a good brand, and how to develop brand strategies that are appropriate for various types of organizations. More details are available in Drexel’s Course Catalog

All interested students should meet with an advisor. Make an appointment by calling the Undergraduate Advising Office at 215.895.2110.

Average Co-op Weekly Pay

$514

Top Co-op Recruiters

  • Comcast Corporation

  • Independence Blue Cross

  • Thomson Reuters

Average Starting Salary

$50,539

Marketing News

For many, a country’s reputation ranking doesn’t mean much, but when three LeBow professors examined its impact on trade, it told a different and surprising story.
Cassandra Vidal’s decision to switch from engineering to a business major was validated almost immediately when she landed her dream co-op.
Finance and marketing graduate Shilpa Gadhok ’07 was named among Ad Age’s national list of 40 Under 40. She is senior associate brand manager at the Hershey Company.
Associate professor of marketing Daniel Korschun comments on recent controversies and public relations mistakes made by Uber.