Undergraduate Business Analytics Club Presents: Google Analytics Introduction Workshop

Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is also offered in two additional versions: the subscription based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from IOS and Android Apps.

This workshop will include a general introduction to Google Analytics and how it benefit companies and the definition of terms on Google Analytics.