Marketing

Students talk in small group environment

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.

Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Nationally Ranked Program

Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.

Degrees

Marketing is offered as a major for undergraduate BS/BA students, a concentration for MBA students, an MS degree and a specialty within the PhD in Business program.

Marketing News

Finance and marketing graduate Shilpa Gadhok ’07 was named among Ad Age’s national list of 40 Under 40. She is senior associate brand manager at the Hershey Company.

Events, Seminars and Dissertations

Mar
28

Join us for information about LeBow MS programs during the week of March 27-31, 2017. Each webinar will focus on the specifics of the individual program as well as answering all of your questions.

Apr
06

Come to learn how to invest your time, and give yourself the best chance of finding a U.S. job with visa sponsorship.

Gerri C. LeBow Hall
031
3220 Market Street
Philadelphia, PA 19104