Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.
Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.
Nationally Ranked Program
Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.
Events, Seminars and Dissertations
Stand out as a candidate by building meaningful professional relationships and achieve your career goals by learning Jaymin Patel’s Rockstar approach to networking.
Designed for individuals who are already familiar with LeBow College of Business, our one-on-one information sessions give you the opportunity to participate in an individualized question and answer session with an admissions counselor. Each of these personalized meetings are specialized to meet your needs.
Drexel University’s LeBow College of Business PhD Program invites you to find out more about what it means to be in a Ph.D. Program in Business and Economics. Hear directly from students within the program about their personal experiences.