Marketing

Students talk in small group environment

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.

Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Nationally Ranked Program

Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.

Degrees

Marketing is offered as a major for undergraduate BS/BA students, a concentration for MBA students, an MS degree and a specialty within the PhD in Business program.

Marketing News

Events, Seminars and Dissertations

Feb
27

In this workshop student will learn how to apply various job search strategies to identify potential opportunities as well as tactics on how to approach the interview in order to nail the job.

Gerri C. LeBow Hall
108
3220 Market Street
Philadelphia, PA 19104
Mar
22

Hear from Dr. Daniel Korschun, award-winning author, leading expert on corporate political activism and associate professor of marketing at the LeBow College of Business, as he gives insight into what happens when businesses go public with their political views.

The Pyramid Club
1735 Market Street
Philadelphia, PA 19102
Mar
28

Join us for information about LeBow MS programs during the week of March 27-31, 2017. Each webinar will focus on the specifics of the individual program as well as answering all of your questions.