Marketing

Students talk in small group environment

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.

Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Nationally Ranked Program

Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.

Degrees

Marketing is offered as a major for undergraduate BS/BA students, a concentration for MBA students, an MS degree and a specialty within the PhD in Business program.

Marketing News

Events, Seminars and Dissertations

May
30

Join the Drexel University Sport Management Council for “Sport Industry Networking Night” at Talen Energy Stadium.

Talen Energy Stadium
1 Stadium Dr
Chester, PA 19013
Jun
01

Learn about a fall term consulting course that culminates in a one-week residency in Lausanne, Switzerland and Rome, Italy!

Gerri C. LeBow Hall
408
3220 Market Street
Philadelphia, PA 19104
Jun
05

Learn about a fall term consulting course that culminates in a one-week residency in Lausanne, Switzerland and Rome, Italy!

Gerri C. LeBow Hall
408
3220 Market Street
Philadelphia, PA 19104
Jun
05

Analytics and Program Wrap-Up (4 sessions)

Gerri C. LeBow Hall
033
3220 Market Street
Philadelphia, PA 19104