Marketing

Students talk in small group environment

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.

Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Nationally Ranked Program

Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.

Degrees

Marketing is offered as a major for undergraduate BS/BA students, a concentration for MBA students, an MS degree and a specialty within the PhD in Business program.

Marketing News

For many, a country’s reputation ranking doesn’t mean much, but when three LeBow professors examined its impact on trade, it told a different and surprising story.
Cassandra Vidal’s decision to switch from engineering to a business major was validated almost immediately when she landed her dream co-op.

Events, Seminars and Dissertations

Oct
23

Join Graduate Career Services as we prepare for the graduate career mixer by discussing the best ways to network with recruiters.

Gerri C. LeBow Hall
033
3220 Market Street
Philadelphia, PA 19104
Oct
23

Join Graduate Career Services as we prepare for the graduate career mixer by discussing the best ways to network with recruiters.

Gerri C. LeBow Hall
208
3220 Market Street
Philadelphia, PA 19104
Oct
26

ISSS will be at LeBow to provide an overview of OPT.

Gerri C. LeBow Hall
033
3220 Market Street
Philadelphia, PA 19104
Nov
03

Dr. Morrin’s current research focuses on examining how the human senses impact the consumer decision-making process.

Gerri C. LeBow Hall
TBD
3220 Market Street
Philadelphia, PA 19104