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LeBow News
Marketing
LeBow MBA and MS students teamed up to win the 2020 Marketing Crisis Challenge

In early March, LeBow graduate students teamed up to solve a crisis scenario designed by The GIANT Company.

woman in front of blackboard

Research by Chen Wang, assistant professor of marketing, explores how, why and when incidental curiosity influences consumers’ unhealthy eating behaviors.

Fulbright logo

Fulbright-funded research by LeBow faculty has yielded new insights on tax policy, innovation in India and foreign perceptions of American companies.

Rita Bentes dos Santos, Garret Bullard, Anastasia Jones and Mauricio Ahumada

LeBow MBA students dug into streaming technology and consulted with experts at Comcast to devise and pitch a new digital platform.

Three men and two women in suits standing together

Both Drexel and PECO showcased cross-disciplinary collaboration led by LeBow faculty and students at the Exelon Innovation Expo.

LeBow undergraduate marketing students visiting Essity's Philadelphia office

A team of LeBow undergrads received first place in the inaugural Essity Global Marketing Challenge.

We are pleased to welcome the following new faculty members to the Drexel LeBow community.

A/B testing

Associate Professor of Marketing Elea Feit's research on A/B testing led her to launch a website for companies to test their own methods and sample sizes.

Forbes Under 30 Summit 2019

These students attended the Forbes Under 30 Summit in Detroit on October 27-29.

Sabrina Tran, Head of Uber Health Dan Trigub, and Benjamin Red

Benjamin Red, a junior marketing major, worked with Westphal College of Media, Arts & Design student Sabrina Tran to enter the 2019 Brand X Challenge.

Steven Blumberg at the Comcast Technology Center

Taking on a special project during his co-op propelled Steven Blumberg, a senior majoring in marketing and MIS, to a full-time role at Comcast Business.

Daniel Korschun, Dalila Wilson-Scott and Kyle Weaver

Dalila Wilson-Scott, President of the Comcast NBCUniversal Foundation, shared her vision for corporate philanthropy in Philadelphia and worldwide.

MBA students participating in the Marketing Crisis Competition

LeBow’s inaugural Marketing Crisis Challenge, delivered by the Dornsife Office for Experiential Learning, put a new spin on the standard case competition.

PhD student Hongjun Ye in LeBow's Neuro-Behavioral Lab

Hongjun Ye's broad range of interests, including history, art and music, have led to interdisciplinary collaborations both within and outside of LeBow.

Students, professors, and staff gather to discuss health care research

The symposium was the first at LeBow to explore ways key business disciplines can transform the healthcare industry.