When New Media Marketing, a digital marketing overview course, launched at LeBow in 2012, it was met with intrigue both on campus and online. The hybrid class features digital marketing concepts, frameworks, best practices and real-world case studies from local and national experts in the space.

Professor Suri has been chosen as a winner of the Academy of Marketing Science’s 2015 Lamb-Hair-McDaniel Outstanding Marketing Teacher Award.

Sixteen undergraduate business and hospitality students traveled to Paris and Tours, France, for a one-week international residency to present their strategies to a centuries-old chateau winery, for which they completed a consulting project.

An research paper by Bert Rosenbloom and Boryana Dimitrova was the second-most-downloaded article from the Journal of Marketing Channels during 2010-2014.

The spectre of completing MBA coursework while penning a novel may seem downright spooky, but Stephanie Eaves did just that. She explains how she managed to make the juggling act less horrific.

As a new Drexel MBA, Aicha Ly had her eye on the prize: a C-Suite Co-op.

Several members of the Drexel LeBow community participated in the 2014 Pennsylvania Conference for Women, held Oct. 16 at the Philadelphia Convention Center.

Student Bobbie McKenna writes: "From ages 5 to 15, my education was atypical... I was taught through a mix of weekly classes (at home) or 'experiential' learning."

Discussion participants included one of the nation’s top experts on corporate social responsibility, Drexel LeBow professor Dan Korschun.

Thirty-six students conducted market research and investigated promotion strategies and retail placement opportunities for Project HOME’s Social Enterprise projects.

From precious coins and rare stamps to beer cans and refrigerator magnets, collectors of such items are more likely to inadvertently stumble into their hobby than plan it, says a researcher at Drexel University’s LeBow College of Business.

Recent research at Drexel LeBow shows that Internet advertising works just as well as TV commercials in building company brands.

A new Drexel LeBow assistant professor of marketing fosters a keen interest in bridging the gap between analytical and creative thinkers both in the classroom and in research.

For the fifth year in a row, the Japan America Society of Greater Philadelphia asked a group of LeBow MBA students to conduct market research for its lovely and lively Subaru Cherry Blossom Festival, a celebration of the coming of spring and Japanese food and culture with 12 days of events all over the city and suburbs.

Executives from Comcast Business challenged eight teams to present ideas for breaking through their customers' apathy about upgrading to faster internet service.