MBA Career Services Panel: Emerging Trends & MBA/MS Opportunities in Digital Marketing

Description:

Digital Marketing, also known as internet marketing or e-Marketing, is the use and application of digital technologies to achieve marketing objectives. As technology has and continues to expand at an exponential pace, companies are challenged to use a variety of digital media including desktop and mobile we sites and email and digital media for delivering television content and advertising such as cable and satellite. It includes social media, customization and search engine optimization and interactive advertising and communications in order to reach the company’s target audience.

The rapid growth and change has resulted in many opportunities in a variety of areas including: media planning and buying, digital analytics, marketing analytics, brand management and strategy, content strategy and marketing, community management, social media, copy writing, e-commerce, web/mobile design and development and customer relationship management and user experience.

Join industry leaders for a fascinating discussion of emerging trends in the Digital Marketing field and how you can position yourself in this growing industry. The panel event will provide an opportunity to gain valuable knowledge and interact with industry leaders through Q&A, and informal networking. The panel will be moderated by

MODERATOR:

Eleanor Feit, PhD, Assistant Professor of Marketing.

PANELISTS:

Tori Mayer, Digital Marketing Specialist, Hay Group Anita Andrews, Vice President of Customer Success, RJMetrics Steve Longley, President, TPG Direct Tevje Maillard, VP of Analytics Software Engineering, TPG Direct Alex Cohen, Senior Marketing Analyst, TPG Direct