MBA/MS Career Services Panel: Opportunities Integrating Marketing, Analytics, Strategy, and Economics

With the vast availability of marketing, competitive and business intelligence as well as sophisticated analytical and moderating, it is important for those seeking to gain maximum leverage in their graduate program, to gain an integrative understanding of quantitative techniques as well as strategic and broader issues related to analytics marketing and analytics. Understanding of the holistic approach with respect to behavioral persona, quantitative and qualitative techniques ,and being able to critically discern short and long term trends (distinguishing correlation and causation) amid a changing environment of economic and policy factors is something that requires engagement both in the classroom and experiential learning.

Join leaders from major companies for a discussion of emerging trends, the importance of the cross-disciplinary approach and specific opportunities for those considering careers in these areas. The panel will be moderated by Daniel Korschun, PhD, Associate Professor of Marketing and co-author of We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business.

Panelists:

Sarah Crane, Economist, Moody’s Analytics Tim Barnabei, Business Analyst, SEI Investments Bernadette Mahlmann, Executive Director, Data Integrity, Advertising Specialty Institute® Kelly Wallace, Director, Digital and Account Development, Greater Media Philadelphia Nicole Manning, Senior Director of Inside Sales, Comcast (MBA Alum)