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Marketing
STEM Panel at Pennsylvania Conference for Women

The 2017 Pennsylvania Conference for Women began with a panel discussion, featuring Drexel LeBow assistant professor of marketing Elea Feit, on developing strategies for succeeding in STEM careers.

Drexel LeBow PhD Student Zhen (Jay) Yang

Marketing doctoral student Zhen Yang was awarded $4,000 by the Drexel ExCITe Center for his research on voice-assisted shopping.

National Reputation and Trade

For many, a country's reputation ranking doesn't mean much, but when three LeBow professors examined its impact on trade, it told a different and surprising story.

Marketing Co-op at Cisco

Cassandra Vidal's decision to switch from engineering to a business major was validated almost immediately when she landed her dream co-op.

General Electric

A panel of business professors from 39 universities rated GE and its CEO Jeff Immelt on statements made Friday on free trade agreements.

Rajneesh Suri, PhD demonstates research findings

Drexel LeBow and SEI announced the findings of an interactive usability study conducted to enhance the SEI Wealth PlatformSM end-client experience.

Shilpa Gadhok Ad Age 40 Under 40

Finance and marketing graduate Shilpa Gadhok ’07 was named among Ad Age’s national list of 40 Under 40. She is senior associate brand manager at the Hershey Company.

Five Stars

A team of LeBow-connected researchers examined how cultural factors impact American and Chinese consumers' reactions to online retailers such as Amazon.

People watching the Super Bowl

Two LeBow undergraduate students researched how the brain reacts to good and bad Super Bowl advertisements as part of the STAR Scholars program.

Lyft vs. Uber

The LeBow-led panel of business professors from 39 universities gave Lyft a “B” and Uber a “C+” for their reactions to Donald Trump’s executive order barring visitors and refugees from seven Muslim countries.

Google headquarters

It has been widely thought that brand search volume can predict sales for that brand, but new research shows there is a lot more to consider.

Nick Gassaway, FS Investments

Nick Gassaway, a 2016 graduate, landed a full-time job at FS Investments, after working with the company for his third co-op.

DiBruno Bros. Owner Bill Mignucci Jr.

Fresh out of college, Bill Mignucci Jr. decided to take over his grandfather's humble cheese shop in the Italian Market and the rest is history.

Uber Political Statement

A poll asked a panel of business school professors to grade Uber on its first ever endorsement of a political candidate. They gave Uber a “C” for its move to support the re-election of republican candidate Derek Armstrong.

Philadelphia Media Network tapped a team of Drexel students and alumni to find new ways to engage local college students and young professionals with the news.