Head of Analytics and Attribution, Technology Telecom
Eduardo is Head of Analytics & Attribution in Google’s Global Business Organization. His team helps companies better understand consumer behavior and market dynamics, including the impact of their digital marketing campaigns across Google’s range of products. Previously, he was Head of Strategy in the go-to-market team where he led the team responsible for strategic initiatives for the Americas Ads Business. Prior to Google, Eduardo was a consultant for McKinsey and Company. He earned a bachelor’s degree, Magna Cum Laude, in Business Administration and Economics from Pontificia Universidad Catolica de Chile and an MBA from Harvard Business School.