Marketing practices have dramatically shifted and evolved with the rise of big data, marketing analytics, artificial intelligence, robotics, digital marketing and social media. Today’s marketers face an empowered consumer with a variety of media and purchase options at their disposal. Additionally, marketers now need a higher degree of technical capabilities.
The Drexel LeBow Master of Science in Marketing provides a solid foundation in marketing strategy, research and planning as well as consumer behavior and global marketing. A practical, hands-on approach is embedded into the program giving students the opportunity to take part in consulting projects as part of classes and participate in case competitions judged by practitioners and industry executives.
Students will develop practical, career-ready skills in:
- Communication Management
- Consumer Behavior
- Consumer Analytics
- Digital Media Management
- Global Marketing
- Integrated Marketing Campaigns
- Qualitative and Quantitative Marketing Research Methodologies
- Strategic Planning and Risk Management Tools
MS in Marketing Curriculum
LeBow’s marketing curriculum remains at the leading edge of theory and practice and the three career tracks offer specialization in today’s industry-driving segments of marketing.
The Master’s of Science in Marketing program is highly customizable, allowing students to tailor their studies to their career goals. Outside of five required core courses, students can choose from one of LeBow’s three specialization tracks or create their own from a wide variety of Drexel’s interdisciplinary graduate minors and electives.
- Digital Marketing Track
The digital marketing track enhances the MS in Marketing degree, providing the history and theoretical framework behind new media, plus the hands-on skills to develop a strategic, integrated marketing approach. Courses within the track teach best practices in building campaigns and measuring results, as well as consumer and influencer behavior in the social realm. This track is ideal for positions such as social media analyst, media planner, manager of integrated media strategy and digital marketing strategist.
- Marketing Leadership Track
Students who pursue the marketing leadership track become nimble leaders ready for success in today’s evolving and disruption-prone markets. They enhance their interpersonal skills and learn to optimize team performance — both crucial assets in the trend toward flatter, matrix-style and virtual business structures. Courses teach how to build competitive value with brand and reputation marketing and understand the unique demands of service organizations. This track is excellent preparation for positions such as account executive, brand manager, advertising/promotion manager and marketing manager.
- Marketing Analytics Track
The marketing analytics track teaches students how to use cutting-edge tools to turn big data into actionable insights. They learn how to deepen their statistical prowess working with large business dataset and differentiate themselves in the new, data-driven environment by understanding experimental design and analysis. The curriculum focuses on honing communication skills when presenting data findings and recommendations to leadership. This track positions graduates for jobs such as marketing analytics manager, digital marketing analyst, marketing research analyst, manager of strategy and insights and paid search manager.
Drexel LeBow’s MS in Marketing is available in both full-time and part-time options to fit the student’s individual needs. The program can be completed in as little as 15 months or on a more relaxed timeline.
Experiential Learning for Graduate Students
A practical, hands-on approach is embedded into graduate programs at LeBow, integrating experiential learning across all components of the student experience. Research-driven consulting projects, industry speakers, competitions and other engagements allow students to learn from companies such as QVC, The GIANT Company and more.
More Ways to Study Marketing
Related Graduate Marketing Minors
Graduate minors highlight Drexel’s collaborative and interdisciplinary spirit by allowing students to take interrelated graduate-level courses outside of their major graduate program. Students have the opportunity to enrich their graduate studies in marketing with supplemental knowledge and skills that provide additional professional expertise and focus.
Examples of minors that may benefit MS in Marketing students include:
- Entrepreneurship and Innovation
- Project Management
- Business Analytics
Students without a business background may find a minor in business to be advantageous.
While earning an MS in Marketing, students can also choose to pursue another LeBow graduate degree; the College offers the ability to share up to 15 credits between two of its degree programs allowing students to maximize their time and financial investment.
Career Outcomes and Support
With top-notch service, resources and programming through Drexel LeBow’s Office of Graduate Career Services, students, alumni and partners are empowered with the tools and knowledge to successfully navigate today’s job market and achieve their career goals.
Campus and Facilities
Our 12-story, 177,500-square-foot home, Gerri C. LeBow Hall, is located at the heart of the Drexel University campus, which is located in Philadelphia’s University City neighborhood, home to the city’s vibrant research and technology corridor.
Being located in Philadelphia, and within a short distance of New York and Washington D.C. means Drexel LeBow students have access, not just to our 1700+ industry partners but also to a wealth of experience from leaders in the business, research and governmental fields.