Undergraduate marketing program ranked 20th in nation in the area of marketing management by BusinessWeek.
Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.
Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.
Department Faculty and Research
Research Resources: Behavioral Lab
LeBow’s Behavioral Lab in Gerri C. LeBow Hall supports data collection for behavioral research on business-related topics by providing space and equipment to administer studies both in person and online, with lab infrastructure including state-of-the-art neuroimaging, galvanic skin response and eye-tracking hardware.
Rafieian, Hoori, Huang, Yanliu, and Kahn, Barbara, The Effect of Pursuing Self-Regulatory Goals on Variety Seeking in Vice Consumption. Journal of Consumer Research (Forthcoming).
Berman, Ron, and Feit, Elea M., Latent Stratification for Advertising Experiments. Marketing Science (Sep 2023).
Hmurovic, Jillian, Lamberton, Cait, and Goldsmith, Kelly, Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail. Journal of Marketing Research 60 (Apr 2023):299-328.