Undergraduate marketing program ranked 20th in nation in the area of marketing management by BusinessWeek.
Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.
Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.
Department Faculty and Research
Research Resources: Behavioral Lab
LeBow’s Behavioral Lab in Gerri C. LeBow Hall supports data collection for behavioral research on business-related topics by providing space and equipment to administer studies both in person and online, with lab infrastructure including state-of-the-art neuroimaging, galvanic skin response and eye-tracking hardware.
Reavey, Brooke, Dimitrova, Boryana, and Larsen Andras, Trina, How Does Interaction Orientation Affect Export Performance. Journal of Interorganizational Relationships 28 (Oct 2022):
Patel, Mitesh S., Milkman, Katherine L., Gandhi, Linnea, Graci, Heather N., Gromet, Dena M., Ho, Hung, Kay, Joseph S., Lee, Timothy W., Rothschild, Jake, Akinola, Modupe, Beshears, John, Bogard, Jonathan E., Buttenheim, Alison, Chabris, Christopher F., Chapman, Gretchen B., Choi, James J., Dai, Hengchen, Fox, Craig R., Goren, Amir, Hilchey, Matthew D., Hmurovic, Jillian, John, Leslie K., Karlan, Dean S., Kim, Melanie, Laibson, David, Lamberton, Cait, Madrian, Brigitte C., Meyer, Michelle N., Modanu, Maria, Nam, Jimin, Rogers, Todd, Rondina, Renante, Saccardo, Silvia, Shermohammed, Maheen, Soman, Dilip, Sparks, Jehan, Warren, Caleb, Weber, Megan, Berman, Ron, Evans, Chalanda N., Lee, Seung Hyeong, Snider, Christopher K., Tsukayama, Eli, Van Den Bulte, Christophe, Volpp, Kevin G., and Duckworth, Angela L., A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients with an Upcoming Primary Care Visit. American Journal of Health Promotion (Oct 2022):
Ada, Sila, Abou Nabout, Nadia, and Feit, Elea M., Context Information Can Increase Revenue in Online Display Ad Auctions: Evidence from a Policy Change. Journal of Marketing Research 59 (Oct 2022):