Lia Arakelian

Lia Arakelian is currently leading shopper marketing efforts for Ahold Delhaize and Wakefern at Bimbo Bakeries USA. She became part of the shopper marketing team back in March 2019, when it had been first established within the marketing department at BBU. In simple terms, shopper marketing is about linking brand strategies and customer priorities together to build brand equity and motivate shoppers beyond price. Since March 2019, Lia has been committed to building and growing this discipline at BBU as well as educating other key players and groups about shopper marketing.

Prior to this role, Lia worked in brand management at BBU. She helped manage brands such as: Nature’s Harvest, San Luis Sourdough, and most recently, Sara Lee and Artesano Bread.

Lia received her Bachelor’s degree from Drexel and went on to complete an accelerated MBA at Drexel during her fifth year. While obtaining her MBA, she worked at Urban Outfitters, Inc. in the Navy Yard on a project team responsible for transforming URBN’s financial systems to Oracle-based software.

Lia was raised in Doylestown, PA and currently lives in Old City in Philadelphia. In her spare time, she enjoys all things health and fitness and loves to travel. In 2019, some of her travel highlights included: Chile, Armenia, Arizona, and Utah. In 2020, she hopes to travel to Japan.