Digital Analytics Association Philadelphia Symposium 2017

Join the DAA (Digital Analytics Association) for an engaging discussion on ethics in analytics.

Register with your Drexel email address for a 75% discount with the promo code DREXELSTU_2017.

It’s up to us as individuals, and our own ethical standards, to decide which part of a data story – favorable, neutral, or unfavorable – to tell. At best, these practices hide land mines, and prevent defusing them. At worst, they lie about the data and misstate financial performance. Some analysts and business leaders comply. Others want to learn how best to handle that pressure.

Through info-packed presentations and breakout sessions, you’ll learn:

• How to determine if data, calculations, analysis, visualizations, and conclusions are trustworthy or skewed
• How analysts determine their responsibility to represent data accurately and honestly
• Suggestions on how best to handle situations in which you’re asked to report information contrary to what the data tells you
• How to educate yourself and your stakeholders on how and why an analytical approach is valid and provides the best information to make the optimum business decision

This symposium is critical for anyone who produces and supplies analysis to those who consume and make business decisions based on reports or analysis.