2024 Marketing Crisis Challenge With Visit Philadelphia

The Dornsife Office for Experiential Learning will partner with Visit Philadelphia to offer the 2024 Marketing Crisis Challenge for LeBow graduate students.

Visit Philadelphia, formally known as the Greater Philadelphia Tourism Marketing Corporation, is a private, nonprofit organization that promotes leisure travel to the five-county Philadelphia metropolitan area.

What Is the Marketing Crisis Challenge?

Drexel LeBow’s Marketing Crisis Challenge is a one-day competition that brings together teams of graduate students to come up with insightful marketing plans in response to a real-world crisis facing a company.

In preparation for the challenge, graduate students will form teams of five to seven individuals. Groups will be tasked with crafting a response to a marketing-related crisis facing a company. During the event, students will research the industry and apply what they’ve learned from their program coursework to create and present a recommended crisis management plan.

At the conclusion of the event, teams present their recommendations to a panel of industry and faculty judges.

Students will use their own laptops for research and to create their presentations. Meals and refreshments will be provided to participants.

Participant Eligibility

To be eligible to participate, team members must be currently enrolled in a Drexel LeBow graduate program. Individuals who register will be contacted closer to the event to form and/or confirm teams.

When completing your registration, please select any class year - this criteria will not be recorded as part of the registration records.

Event Timeline

Timeline is tentative and subject to change.

Friday, March 1, 2024
8 a.m.: Team check-in; breakfast available
All team members must be present and checked in prior to the event kickoff at 8:30 a.m. Individuals not present for check-in will forfeit their ability to participate.
8:30 a.m.: Event begins; issue presented to teams
9:30 a.m.: Teams begin working on projects (Work Session 1)
12 p.m.: Working lunch
1 p.m.: Teams finalize presentations (Work Session 2)
3 p.m.: Team presentations
4 p.m.: Awards and debrief