Chen Wang

Candid photo of

Dr. Chen Wang is an Assistant Professor of Marketing at the LeBow College of Business, Drexel University. She holds a PhD in Marketing from the University of British Columbia in Canada, an MS in Industrial & Operations Engineering from University of Michigan, and a BE in Automation Engineering from Tsinghua University in China.

Her research interests include consumer self-regulation and goal pursuits, sensory perception, and consumer curiosity. Her work has been published in the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science, and presented at Association for Consumer Research Annual Conference and Society for Consumer Psychology Annual Conference.

Areas of Expertise

  • Consumer Curiosity
  • Self-Regulation and Goals
  • Sensory Perception

Selected Works

Articles

Wang, Chen, Hoegg, JoAndrea, and Dahl, Darren, The Impact of A Sales Team’s Perceived Entitativity on Customer Satisfaction. Journal of the Academy of Marketing Science 46 (Mar 2018): 190-211.

Wang, Chen, and Huang, Yanliu, “I Want to Know the Answer! Give Me Fish ‘n’ Chips!”: The Impact of Curiosity on Indulgent Choice. Journal of Consumer Research 44 (Feb 2018): 1052-1067.

Wang, Chen, Zhu, Rui, and Handy, Todd C., Experiencing Haptic Roughness Promotes Empathy. Journal of Consumer Psychology 26 (Jul 2016): 350-362.

Wang, Chen, and Mukhopadhyay, Anirban, The Dynamics of Goal Revision: A Cybernetic Multi-Period Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation. Journal of Consumer Research 38 (Feb 2012): 815-833.

Presented Research

Wang, Chen, Mehta, Ravi, Zhu, Rui, and Argo, Jennifer, Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment, Association for Consumer Research Annual Conference: Dallas, TX, (Oct 2018):

Wang, Chen, How Does Unsatisfied Curiosity Stir Our Craving For Food?, Association for Consumer Research Annual Conference: Dallas, TX, (Oct 2018):

Wang, Chen, and Zhu, Rui, What Satisfies A Curious Mind? Curiosity Prompt…, Association for Consumer Research Annual Conference: Baltimore, MD, (Oct 2014):

Huang, Yanliu, Wang, Chen, and Zhu, Rui, The Interplay Effect of Embarrassment and Agent…, Association for Consumer Research Annual Conference: Chicago, IL, (Oct 2013):

Wang, Chen, and Zhu, Rui, What Satisfies A Curious Mind? Curiosity Prompts Novel Reward Seeking, UBC-UW Annual Conference: Vancouver, BC, (Jun 2013):

Wang, Chen, Hoegg, JoAndrea, and Dahl, Darren, The Impact of A Sales Team’s Perceived En…, Association for Consumer Research Annual Conference: Vancouver, BC, (Oct 2012):

Wang, Chen, Mehta, Ravi, Zhu, Rui, and Argo, Jennifer, Dim or Bright? The Influence of Ambient Illuminance on Consumer Creativity, Society for Consumer Psychology Annual Conference: Las Vegas, NV, (Feb 2012):

Wang, Chen, Zhu, Rui, and Handy, Todd, Haptic Roughness Promotes Empathy and Helping Behaviors, Society for Consumer Psychology Annual Conference: Las Vegas, NV, (Feb 2012):

Wang, Chen, and Zhu, Rui, I Can Feel It! Haptic Sensations on Prosocial B…, Association for Consumer Research Annual Conference: St. Louis, MO, (Oct 2011):

Wang, Chen, Mehta, Ravi, Zhu, Rui, and Argo, Jennifer, Dim or Bright? The Influence of Illuminance on …, Association for Consumer Research Annual Conference: St. Louis, MO, (Oct 2011):

Wang, Chen, and Mukhopadhyay, Anirban, The Dynamics of Goal Revision: Updating the Dis…, Association for Consumer Research Annual Conference: Jacksonville, FL, (Oct 2010):

Wang, Chen, and Mukhopadhyay, Anirban, The Dynamics of Goal Revision: Updating the Discrepancy-Reducing Model of Self-Regulation, Society for Consumer Psychology Annual Conference: St. Pete Beach, FL, (Feb 2010):

Education

BE Automation Engineering - Tsinghua University China 2006
MS Industrial & Operations Engineering - University of Michigan Ann Arbor, MI 2008
PhD Marketing - University of British Columbia Canada 2014

Awards

2013 AMA-Sheth Doctoral Consortium Fellow (American Marketing Association)
2012 Dean Earle D MacPhee Memorial Fellowship (University of British Columbia)
2011 Pei-Huang Tung and Tan-Wen Tung Graduate Fellowship (University of British Columbia)
2010 Bank of Montreal Graduate Fellowship (University of British Columbia)
2010 Dr Chi-Kit Wat Scholarship (University of British Columbia)
2009 Sauder School of Business Graduate Award (University of British Columbia)
2009 C K Choi Fellowship in Business Administration (University of British Columbia)

Media Mentions

Cool Credit Cards: Best Terms, Designs & Trends

via WalletHub

Professor Chen Wang gave some ideas to WalletHub on what makes a credit card “cool.”

Drexel Professor’s Study: Touching Sandpaper Can Increase Charitable Donations

via Philadelphia Magazine

Research by assistant professor of marketing Chen Wang is the focus of a story on how touching rough surfaces can make an individual more likely can give to charity.

When it comes to charity, soft touch may make it rough to raise funds

via Newsworks

Based on a paper by assistant professor of marketing Chen Wang, Newsworks reports that touching a rough surface can increase feelings of empathy and the likelihood of giving to a charity.