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Jillian Hmurovic, PhD

Assistant Professor

Marketing

Biography

Jillian Hmurovic is an Assistant Professor of Marketing at the LeBow College of Business, Drexel University. Professor Hmurovic’s research investigates consumer decision making and the psychology that surrounds it, with a focus on the time architecture of consumer experiences, online retailing and communication, and consumer well-being. She uses a multi-method approach that combines behavioral experiments, field studies, and real-world data to understand (1) how we can improve consumer decision making and (2) how technology shapes consumer behavior. Professor Hmurovic’s research has appeared in leading marketing and interdisciplinary academic journals, including the Journal of Marketing, Journal of Marketing Research, and Proceedings of the National Academy of Sciences.

Prior to joining LeBow, Jillian received her Ph.D. in Marketing (with a Research Methods concentration) from the University of Pittsburgh and was a postdoctoral fellow at the Wharton Risk Management and Decision Processes Center at The Wharton School, University of Pennsylvania. Jillian also holds a M.A. in Organizational Psychology from Michigan State University and a B.A. in Psychology (with a Spanish minor) from Purdue University.

Selected Works

Articles

Patel, Mitesh S., Milkman, Katherine L., Gandhi, Linnea, Graci, Heather N., Gromet, Dena M., Ho, Hung, Kay, Joseph S., Lee, Timothy W., Rothschild, Jake, Akinola, Modupe, Beshears, John, Bogard, Jonathan E., Buttenheim, Alison, Chabris, Christopher F., Chapman, Gretchen B., Choi, James J., Dai, Hengchen, Fox, Craig R., Goren, Amir, Hilchey, Matthew D., Hmurovic, Jillian, John, Leslie K., Karlan, Dean S., Kim, Melanie, Laibson, David, Lamberton, Cait, Madrian, Brigitte C., Meyer, Michelle N., Modanu, Maria, Nam, Jimin, Rogers, Todd, Rondina, Renante, Saccardo, Silvia, Shermohammed, Maheen, Soman, Dilip, Sparks, Jehan, Warren, Caleb, Weber, Megan, Berman, Ron, Evans, Chalanda N., Lee, Seung Hyeong, Snider, Christopher K., Tsukayama, Eli, Van Den Bulte, Christophe, Volpp, Kevin G., and Duckworth, Angela L., A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients with an Upcoming Primary Care Visit. American Journal of Health Promotion (Oct 2022):

Milkman, Katherine L., Gandhi, Linnea, Patel, Mitesh S., Graci, Heather N., Gromet, Dena M., Ho, Hung, Kay, Joseph S., Lee, Timothy W., Rothschild, Jake, Bogard, Jonathan E., Brody, Ilana, Chabris, Christopher F., Chang, Edward, Chapman, Gretchen B., Dannals, Jennifer E., Goldstein, Noah J., Goren, Amir, Hershfield, Hal, Hirsch, Alex, Hmurovic, Jillian, Horn, Samantha, Karlan, Dean S., Kristal, Ariella S., Lamberton, Cait, Meyer, Michelle N., Oakes, Allison H., Schweitzer, Maurice E., Shermohammed, Maheen, Talloen, Joachim, Warren, Caleb, Whillans, Ashley, Yadav, Kuldeep N., Zlatev, Julian J., Berman, Ron, Evans, Chalanda N., Ladhania, Rahul, Ludwig, Jens, Mazar, Nina, Mullainathan, Sendil, Snider, Christopher K., Spiess, Jann, Tsukayama, Eli, Ungar, Lyle, Van Den Bulte, Christophe, Volpp, Kevin G., and Duckworth, Angela L., A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies. Proceedings of the National Academy of Sciences 119 (Feb 2022):

Milkman, Katherine L, Patel, Mitesh S., Gandhi, Linnea, Graci, Heather N., Gromet, Dena M., Ho, Hung, Kay, Joseph S., Lee, Timothy W., Akinola, Modupe, Beshears, John, Bogard, Jonathan E., Buttenheim, Alison, Chabris, Christopher F., Chapman, Gretchen B., Choi, James J., Dai, Hengchen, Fox, Craig R., Goren, Amir, Hilchey, Matthew D., Hmurovic, Jillian, John, Leslie K., Karlan, Dean, Kim, Melanie, Laibson, David, Lamberton, Cait, Madrian, Brigitte C., Meyer, Michelle N., Modanu, Maria, Nam, Jimin, Rogers, Todd, Rondina, Renante, Saccardo, Silvia, Shermohammed, Maheen, Soman, Dilip, Sparks, Jehan, Warren, Caleb, Weber, Megan, Berman, Ron, Evans, Chalanda N., Snider, Christopher K., Tsukayama, Eli, Van Den Bulte, Christophe, Volpp, Kevin G., and Duckworth, Angela L., A Metastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor’s Appointment. Proceedings of the National Academy of Sciences 118 (May 2021):

Grewal, Lauren, Hmurovic, Jillian, Lamberton, Cait, and Walker Reczek, Rebecca, The Self-Perception Connection: Why Consumers Devalue Unattractive Produce. Journal of Marketing 83 (Jan 2019): 89-107.

Grand, James A., Ryan, Ann Marie, Schmitt, Neal, and Hmurovic, Jillian, How Far Does Stereotype Threat Reach? The Potential Detriment of Face Validity in Cognitive Ability Testing. Human Performance 24 (Jan 2011): 1-28.

Morgeson, Frederick, Dierdorff, Erich, and Hmurovic, Jillian, Work Design in Situ: Understanding the Role of Occupational and Organizational Context. Journal of Organizational Behavior 31 (Jan 2010): 351-60.

Arriaga, Ximena B., Slaughterbeck, Elizabeth S., Capezza, Nicole M., and Hmurovic, Jillian, From Bad to Worse: Relationship Commitment and Vulnerability to Partner Imperfections. Journal of Personal Relationahips 14 (Sep 2007): 389-409.

Hmurovic, Jillian, Lamberton, Cait, and Goldsmith, Kelly, Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail. Journal of Marketing Research (Forthcoming)

Education

BA Psychology - Purdue University West Lafayette, IN USA 2007
MA Organizational Psychology - Michigan State University East Lansing, MI USA 2012
PhD Marketing - University of Pittsburgh Pittsburgh, PA USA 2020