PhD Candidate
Marketing
Education
PhD, Marketing, in-progress
LeBow College of Business, Drexel University, Philadelphia, USA
MA, Consumer & Advertising Psychology, 2020
Korea University, Seoul, South Korea
BA, Psychology, 2017
Korea University, Seoul, South Korea
Research
Journal Articles
Li, Xinge and Yongjun Sung (2021), “Anthropomorphism Brings Us Closer: The Mediating Role of Psychological Distance in User–AI Assistant Interactions,” Computers in Human Behavior, 118, 106680
Hong, Yoonsuh*, Xinge Li*, and Yongjun Sung (2020), “The Effect of Social Exclusion on Consumer Preference for Metaphorically Warm Products,” The Korean Journal of Consumer and Advertising Psychology, 21 (4), 559-81
Yeom, Hangear, Minha Cho, Ahyeon Kim, Xinge Li, Youngju Jung, Ukjin Lee, Jung Yong Ahn, and Young Shin Sung (2018), “Consumer and Advertising Psychology Studies in Korea: Sufficiency vs Deficiency,” The Korean Journal of Consumer and Advertising Psychology, 19 (2), 235-57
Li, Xinge, Ye-eun Kim, and Sunkyung Lee (2018), “Goseong Killing Spree: Analysis by PIC-R Perspective,” Korean Journal of Investigative Psychology, 4 (1), 13-27