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Back to the Basics: Don’t Ditch the Paper Planner

Appeared on December 1, 2023

A revised version of “How Using a Paper Versus Mobile Calendar Influences Everyday Planning and Plan Fulfillment,” a paper co-authored by Associate Professor of Marketing Yanliu Huang, PhD, was included in the Keller Center for Research December 2023 Report, produced by Baylor University’s Hankamer School of Business as a resource for the real-estate industry.