Vice President, Market Intelligence
IKEA
Mary has directed Market Intelligence for IKEA since 2009. In this role, she leads a team of market research and data analytics specialists. Mary’s team applies analytics to study consumer habits and preferences to direct IKEA’s marketing objectives, product development, and customer experience strategies. The efforts of the Market Intelligence team have helped to grow IKEA’s sales and market share.
Mary has 30 years of experience in marketing, advertising, and strategic planning.