Search Engine Optimization (SEO)
This event is part of the Digital Marketing Certificate series.
Location:
Gerri C. LeBow Hall409
3220 Market Street
Philadelphia, PA 19104
Registration Option:
Course 3: Search Engine Optimization (SEO) (4 sessions). This can be taken as part of the Digital Marketing Certificate or it can be taken as a stand-alone course.
- Understand the differences between paid and organic search results
- Learn the fundamentals of how search engines work and the major ranking algorithm components of organic search
- Explore the history of SEO and how to stay informed in a fast-paced industry
- Understand how web pages can communicate with search engines in their own language
- Identify the many types of search results and how a user’s search can change them based on consumer behavior
- Discover keyword research tools, techniques, and strategies
- Understand how authority is used in ranking web pages and how to improve a website’s popularity and user experience
- Understand how to optimize for Local SEO and the differences between local and national SEO campaigns
- Get introduced to non-traditional search engines such as Amazon and YouTube
- Learn how to translate complex SEO issues into business goals for key stakeholders
Course Meetings Times
- Tuesday, January 15th at 6 - 8:30 pm (in-person)
- Tuesday, January 22nd at 6 - 8:30 pm (online)
- Tuesday, January 29th at 6 - 8:30 pm (in-person)
- Tuesday, February 5th at 6 - 8:30 pm (online)