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  • Past Event.
Jan 15

Search Engine Optimization (SEO)

This event is part of the Digital Marketing Certificate series.

Delivery Method: In Person
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Location:

Gerri C. LeBow Hall
409
3220 Market Street
Philadelphia, PA 19104

Registration Option:

General: $500.00

Registration for this event has passed.

Course 3: Search Engine Optimization (SEO) (4 sessions). This can be taken as part of the Digital Marketing Certificate or it can be taken as a stand-alone course.

  • Understand the differences between paid and organic search results
  • Learn the fundamentals of how search engines work and the major ranking algorithm components of organic search
  • Explore the history of SEO and how to stay informed in a fast-paced industry
  • Understand how web pages can communicate with search engines in their own language
  • Identify the many types of search results and how a user’s search can change them based on consumer behavior
  • Discover keyword research tools, techniques, and strategies
  • Understand how authority is used in ranking web pages and how to improve a website’s popularity and user experience
  • Understand how to optimize for Local SEO and the differences between local and national SEO campaigns
  • Get introduced to non-traditional search engines such as Amazon and YouTube
  • Learn how to translate complex SEO issues into business goals for key stakeholders

Course Meetings Times

  • Tuesday, January 15th at 6 - 8:30 pm (in-person)
  • Tuesday, January 22nd at 6 - 8:30 pm (online)
  • Tuesday, January 29th at 6 - 8:30 pm (in-person)
  • Tuesday, February 5th at 6 - 8:30 pm (online)
Speakers
Headshot of Chris Countey

Senior Manager, Organic Search, Comcast

Audience

Business Community
Higher Education
Government
Non-profit

Programs

Certificate

Disciplines

Marketing
Have Questions?

Christian Polidoro

Assistant Director

(215) 895-1406

Gerri C. LeBow Hall 422