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Nestle USA


Shan Collins, Chief Digital Transformation Officer


Nestle USA


Consumer Goods

Business Challenge

Nestle USA’s tedious process of deriving actionable insights from its e-commerce and omnichannel sales data resulted in lower growth rates and market share as compared to its traditional sales channels.

Analytics Solution

Nestle USA developed a digital search tool to enable e-commerce account managers to query the system in an efficient and effective manner. The tool allows managers to obtain key performance indicators such as return on advertising spend, customer lifetime value and average basket size.


Insights derived from the search tool empower Nestle USA managers to make better marketing decisions related to product bundles, advertising spend and coupons, leading to significant increases in sales and market share across multiple channels.