Connect with Us
Thank you for your interest in the Sport Business Department. We look forward to hearing from you.
Joel Maxcy, PhD
Department Head, Sport Business and General Business
(215) 895-2351
sportbiz@drexel.eduGerri C. LeBow Hall 536
SMT 110: The Business of Sport
Credits: 4.0
Level: UG
This course will introduce students to the billion-dollar international sports industry and identify the vast, creative, and substantial role business plays in professional, collegiate and amateur sports. Sports business applications are explored in the following areas: sponsorship, promotions, marketing, fundraising, finance, media, ticketing, public relations, law, facilities, and sport careers.
SMT 120: The Business of Esport
Credits: 4.0
Level: UG
This course will introduce students to the esport industry and discuss its foundational concepts. After discussing esportâs history, this course will explore the esport ecosystem. The duration of course will investigate the business model of esport, governance issues, potential career opportunities, and the future of esport.
SMT 201: Sports Marketing, Promotion, and Public Relations
Credits: 4.0
Level: UG
Students will build an integrated marketing plan for a sporting event by first describing how the four Ps of marketing are applied in sports. Students learn about the uses of the essential elements of marketing. Students will be able to identify the conventions of sport promotions and public relations.
SMT 205: Sport Media Relations
Credits: 4.0
Level: UG
This course is an overview of media relations and its role in the field of sport management. This course will cover skill sets and roles a media relations specialist must demonstrate in order to be successful. There will be emphasis on writing, communication, planning, and organizational skills.
SMT 230: Sports and the Law
Credits: 4.0
Level: UG
Reviews the legal and regularity aspects, elements, and relationships for all constituents participating in sports: administrators, coaches, athletes, agents, vendors, sponsors, faculty managers and owners, and spectators. Seminal court cases are discussed. Students examine the inextricable links between the law and business ethics.
SMT 270: Sports Facility Planning & Management
Credits: 4.0
Level: UG
This course is designed to provide learning experiences in managing sport facility operations, planning new sport facilities, and renovating and maintaining new facilities. An understanding of sports facilities, their design, and management will be gained through field study, speakers, and standard classroom material.
SMT 275: Sports Event Management
Credits: 4.0
Level: UG
This course provides the student with exposure to comprehensive event planning, funding and managing sports events including those for professional, amateur and collegiate sports events, and commercial, recreational, and club sports.
SMT 285: Sport, Industry, and Society
Credits: 4.0
Level: UG
The focus of this course is on the social forces that shape the sport industry in the United States and internationally and the influence the sport industry has on society. Students are encouraged to critically examine common understandings of sport from economic, historical, political, and sociological perspectives.
SMT 320: Sport Economics
Credits: 4.0
Level: UG
An introduction to the economics of sports. Topics include sports markets: demand, supply and pricing; organization, monopoly power and market failure; labor relations, labor market problems and remedies, public finance of sports, the law and economics of sports, and the economics of college sports.
SMT 362: Sport Ticket Sales
Credits: 4.0
Level: UG
This course provides training in all aspects of ticket sales including networking, prospecting and qualifying, creating sales proposals, overcoming objections, and closing sales. Specific techniques such as role playing will be used to prepare students for careers in sport ticket sales.
SMT 375: Sport Finance
Credits: 4.0
Level: UG
Basic theory in finance applied to managerial decision making in sport firms and organizations. Includes forms of ownership, financial analysis, risk analysis and portfolio evaluation, and capital budgeting techniques, all as applied to sports. The finance of sports facilities including taxation and subsidization and methods for evaluating publicly financed projects.
SMT 380: Sports Analytics
Credits: 4.0
Level: UG
Theory, development, and application of analytics in sport. The application of analytics in sport for purposes of evaluating player performance, managerial decisions, pricing, and other areas in sport industry operations.
SMT 475: Sports Industry Practicum
Credits: 4.0
Level: UG
The practicum is designed to develop greater breadth and depth of students’ understanding and experience within the industry. The practical application of knowledge and skill acquired in class will help students extend their expertise by working in a sport management related organization. Suggested for non-co-op students.
SMT 601: Sports Industry Management
Credits: 3.0
Level: GR
This course provides a detailed overview of the sports and entertainment industry and its management and business practices. Students will study professional, collegiate, nonprofit, minor league, and recreational sport. This course will cover the history of sport to the present landscape of the industry, ranging from sales to marketing to venue operations to new technology to media, all of which are necessary to provide students with foundational knowledge for the effective management of sport organizations.
SMT 602: Sport Law
Credits: 3.0
Level: GR
This course will examine the diverse and complex nature of sport law by providing an overview of the legal issues that are of particular concern to sport managers, including tort law, risk management, contract law, employment law, constitutional law, gender equity, antitrust law, and intellectual property law. In addition, the course will expose students to the legal standards, principles and practices that can be applied to the various management challenges that exist within the sports world. Students will be introduced to sport law through lectures, reading relevant case law, and examining current events in sports law.
SMT 603: Sports Marketing
Credits: 3.0
Level: GR
This course provides a comprehensive study of marketing and promotions practices in the sports industry. Students will gain an understanding of the uniqueness of the sports business through analysis of the sport consumer, the different types of market research in sport, market segmentation, the sport product, the role of sales and service, sponsorships, paid media and promotions, public relations, and social media. The course culminates with students incorporating gained knowledge into a marketing plan for a sports property.
SMT 605: Sports Economics
Credits: 3.0
Level: GR
Sports are economic goods and as such subject to the laws of demand and supply; production is organized and distributed to customers who evaluate consuming sports in consideration with other economic choices. This course will apply economic principles to analyze a wide range of issues within the realm of professional sports and intercollegiate athletics. Appropriate examination of sports economics requires the introduction of some advanced fields of specialization within economics. These include industrial organization, labor economics, and public finance. Students will be introduced to a variety of sports economics topics including sports marketsâdemand, supply and pricing, monopoly power and market failure in sports, labor markets and labor relations, and the public finance of sport facilities.
SMT 606: Social Issues in Sport
Credits: 3.0
Level: GR
This course provides a detailed analysis of the sociology of sport. Areas of focus include gender, race, the economy, the media, politics, and religion. This course will provide an opportunity for students to explore each of these components in an in-depth manner, and they will be able to apply their knowledge of sport sociology to the industry, via CSR and DEI initiatives.
SMT 608: Sport Media & Public Relations
Credits: 3.0
Level: GR
Globally, sports leagues collect over $20 billion in media rights fees per year. In this class, a history of sports media rights and the current landscape will be discussed. The fragmented state of sport media will be introduced, and major players in this space will be highlighted. Jobs in the sport media industry will be outlined, and students will hear from industry professionals through video and podcast interviews.
SMT 621: Leadership in Sport Management
Credits: 3.0
Level: GR
Students will discuss the process of leadership and leadership development in sports organizations. Leadership styles, qualities, philosophies and the ability to adapt to different situations are addressed. Information on recruiting, training, supervising and evaluating personnel are examined as are current sporting issues and their impact on sport leadership.
SMT 630: Sports Industry Practicum
Credits: 3.0
Level: GR
The practicum is designed to develop greater breadth and depth of student’s understanding and experience within the industry. The practical application of the knowledge and skill acquired in classes will help students to extend their expertise by working in a sport management related organization.
SMT 635: Sport Facilities & Event Management
Credits: 3.0
Level: GR
Course is designed to provide learning experience in managing sports facility operations, planning new sports facilities and renovating and maintaining existing facilities. Course also provides student exposure to comprehensive event planning and management for sport and special events.
SMT 372: Sport Business Consulting
Credits: 4.0
Level: UG
In this course, students act as consultants for an organization, focusing on developing insights for sport business challenges. Students conduct research and analyses to form recommendations that will help the organization achieve its goals. In addition to working closely with faculty, students also interact with and present their work to leaders within the participating organization.
SMT 626: Globalization of Sport
Credits: 3.0
Level: GR
An analysis of the impact of globalization on the Sport Industry. Students will be introduced to managerial, human resource and cultural differences that impinge upon the sports industry. An oversight of the different governance structures employed throughout the industry overseas will also be examined.
SMT 290: Digital Media in Sport
Credits: 4.0
Level: UG
This course is designed to introduce students to the digital landscape of sport business. Topics include current issues in digital sports media, digital media and sports facilities, digital media and professional sports teams, mobile applications in sport, and selling digital sport products and services.