This course will introduce students to the billion-dollar international sports industry and identify the vast, creative, and substantial role business plays in professional, collegiate and amateur sports. Sports business applications are explored in the following areas: sponsorship, promotions, marketing, fundraising, finance, media, ticketing, public relations, law, facilities, and sport careers.
Sport Business
Courses
SMT 230 - Sports and the Law
Level: Credits: 4.0
Reviews the legal and regularity aspects, elements, and relationships for all constituents participating in sports: administrators, coaches, athletes, agents, vendors, sponsors, faculty managers and owners, and spectators. Seminal court cases are discussed. Students examine the inextricable links between the law and business ethics.
SMT 110 [Min Grade: D]
Not repeatable for credit
Cannot enroll if classification is Freshman
1 year 43 weeks ago
SMT 240 - Olympic Games
Level: Credits: 3.0
Provides an overview of modern Olympic Games focusing on the organization, politics, economic implications and the bidding process of the Games. Topics of sponsorship, media coverage and ethical considerations will be discussed. The course will also address how the spirit of the Olympic Games has changed over time.
SMT 262 - Digital Sports Storytelling
Level: Credits: 3.0
This course is designed to introduce students to digital storytelling in sports. Topics will include locating and defining a sports story, framing a sports story for audience and platform, and storyboarding. Students will learn the power behind stories and how to use them to enhance and develop fan engagement, drive attendance and increase sponsorship. Students will write, produce and edit digital stories on mobile platforms.
SMT 270 - Sports Facility Planning & Management
Level: Credits: 3.0
This course is designed to provide learning experiences in managing sport facility operations, planning new sport facilities, and renovating and maintaining new facilities. An understanding of sports facilities, their design, and management will be gained through field study, speakers, and standard classroom material.
n/a
Not repeatable for credit
Can enroll if major is SMT.
1 year 43 weeks ago
SMT 285 - Sport, Industry, and Society
Level: Credits: 4.0
The focus of this course is on the social forces that shape the sport industry in the United States and internationally and the influence the sport industry has on society. Students are encouraged to critically examine common understandings of sport from economic, historical, political, and sociological perspectives.
SMT 305 - Fundraising in Sports
Level: Credits: 3.0
Course will examine skills, strategies and techniques needed for successful
revenue generation in the sport industry. Areas to be addressed include characteristics of a donor, preparing direct mail solicitation, understanding major gift fundraising, and importance of donor research. Ethical issues and trends in athletic development will also be addressed.
SMT 110 [Min Grade: D] and SMT 201 [Min Grade: D]
Not repeatable for credit
Can enroll if major is SMT.
1 year 43 weeks ago
SMT 320 - Sport Economics
Level: Credits: 4.0
An introduction to the economics of sports. Topics include sports markets: demand, supply and pricing; organization, monopoly power and market failure; labor relations, labor market problems and remedies, public finance of sports, the law and economics of sports, and the economics of college sports.
SMT 401 - Professional Portfolio
Level: Credits: 3.0
The professional portfolio is a capstone course that provides sport management majors an opportunity to demonstrate achievement in their major and engage in self-reflection. Components include refiective essays and samples of relevant professional work completed during the college experience.
n/a
Not repeatable for credit
Can enroll if major is SMT and classification is Senior.
1 year 43 weeks ago
SMT 475 - Sports Industry Practicum
Level: Credits: 3.0
The practicum is designed to develop greater breadth and depth of students’ understanding and experience within the industry. The practical application of knowledge and skill acquired in class will help students extend their expertise by working in a sport management related organization. Suggested for non-co-op students.
SMT 110 [Min Grade: D] or SMT 101 [Min Grade: D]
Can be repeated 2 times for 6 credits
Cannot enroll if classification is Freshman
1 year 43 weeks ago
SMT 601 - Sports Industry Management
Level: Credits: 3.0
This course provides detailed overview of the sports industry and its management and business practices. Students will study organizational theory, human resources, decision making, policy development, planning, governance and the management functions necessary to provide them with the appropriate skills and knowledge for the effective management of sport organizations.
SMT 608 - Sport Media & Public Relations
Level: Credits: 3.0
Course is an overview of the discipline of sports information/public relations and its role in the field of sport management. Course will cover a wide variety of skill sets and roles necessary to succeed in this continually evolving discipline. New media issues and procedures will be covered.
SMT 615 - Introduction to the College Sport Industry
Level: Credits: 3.0
College sport as a multibillion dollar industry rests at the intersection of higher education, corporate America, and global commerce. This course offers an in-depth view of the college sport industry from historical, educational, financial, legal, political, and social perspectives.
SMT 626 - Globalization of Sport
Level: Credits: 3.0
An analysis of the impact of globalization on the Sport Industry. Students will be introduced to managerial, human resource and cultural differences that impinge upon the sports industry. An oversight of the different governance structures employed throughout the industry overseas will also be examined.
SMT 630 - Sports Industry Practicum
Level: Credits: 3.0
The practicum is designed to develop greater breadth and depth of student’s understanding and experience within the industry. The practical application of the knowledge and skill acquired in classes will help students to extend their expertise by working in a sport management related organization.
SMT I299 - Independent Study in SMT
Level: Credits: 0.0-12.0
Self-directed within the area of study requiring intermittent consultation with a designated instructor.
SMT T280 - Special topics in SMT
Level: Credits: 0.0-12.0
Topics decided upon by faculty will vary within the area of study.
SMT T380 - Special topics in SMT
Level: Credits: 0.0-12.0
Topics decided upon by faculty will vary within the area of study.