The Center for Business Analytics is pleased to recognize Delta Community Credit Union as an honoree of the 2023 Drexel LeBow Analytics 50 Awards. Read more about how Delta Community Credit Union used analytics to solve a business challenge.
Submitter
Sujatha Rayburn, DBA, Vice President
Company
Delta Community Credit Union
Industry
Financial Services
Business Challenge
Credit unions face a variety of challenges, including keeping up with their counterparts, modernizing to maintain relevancy and investing with limited budgets. Advancing digital transformation is crucial for survival in this competitive environment: those who do not advance risk the loss of key relationships and revenue sources.
Analytics Solution
Following the COVID-19 pandemic, Delta Community Credit Union leveraged data analytics to develop a stronger understanding of member needs and offer relevant products and services. As a result, the credit union implemented a full-service model that provides products, services and strong communication channels for its members, regardless of whether they bank in person or online. The credit union is helping businesses to build a self-service model that empowers members to access their accounts, view transactions and much more through an online portal or mobile application. This deeper understanding of what members require has increased member satisfaction and maximized Delta Community Credit Union’s value proposition.
Impact
In addition to improving member satisfaction, the model also has automated processes that increase operational efficiencies and reduce costs.