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The Center for Business Analytics is pleased to recognize Precisely as an honoree of the 2023 Drexel LeBow Analytics 50 Awards. Read more about how Precisely used analytics to solve a business challenge.


Amy O’Connor, Chief Data and Information Officer




Software as a Service, Data

Business Challenge

As the global leader in data integrity, Precisely helps over 12,000 customers around the world to achieve trust in their data through building maximum accuracy, consistency and context. But after a period of fast growth and high volumes of merger and acquisition activity, the company was met with a familiar challenge — how to bring together the data from different acquired companies and ensure its integrity for confident decision-making across the business. The project team, led by Amy O’Connor, Precisely’s pioneering chief data and information officer, drove large-scale digital transformation to integrate the newly acquired businesses and build a new organization based on trusted data.

Analytics Solution

The team relied upon the company’s own market-leading data integrity solutions to create foundations of accurate, consistent and contextual data — prioritizing the integration of customer account data and embedding a best practice approach for building data quality and standardization that could be continued over time. Location intelligence was leveraged to unlock additional context and create a complete view of the data, while the company’s own unique location identifier, PreciselyID, enabled data to be easily tracked and organized at scale.


The team succeeded in establishing a culture of data integrity across all parts of the business, which involved migrating 228 datasets across eight lines of business in just nine months. In doing so, the team successfully implemented data standardization processes to ensure data consistency moving forward and improved data quality by an impressive 98 percent.

“As the global leader in data integrity, we have a responsibility to demonstrate best practices in achieving trusted data,” said O’Connor. “Whether it’s our own business, or one of our 12,000 customers worldwide, we’re proud to power organizations with the accurate, consistent and contextual data needed to make confident decisions and drive successful outcomes.”