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Marketing Research

Highlighted Research

Latest Research

  • Chowdhury, Fairuz, and Swaminathan, Srinivasan, The Nexus among Mobile App Quality (M-app-QUAL), Brand Relationship, Brand Advocacy, and Brand Equity in the Retail Industry. Services Marketing Quarterly (Forthcoming).

  • Chowdhury, Fairuz, and Swaminathan, Srinivasan, Does Reference Group Comparison Impact Compensatory Consumption for Bottom-of-the-pyramid (BOP) Consumers?. Journal of Marketing Theory & Practice (Forthcoming).

  • Bhatt, Siddharth, Swaminathan, Srinivasan, and Suri, Rajneesh, Restrictively Framed Promotions Hurt Sales. Journal of Promotion Management (Forthcoming).

  • Song, Lei, Suri, Rajneesh, and Huang, Yanliu, Inferring Quality from Price: The Effect of Stereotype Threat on Price-Quality Judgments. European Journal of Marketing (Forthcoming).

  • Jeong, Haeyoung, Wang, Chen, and Suri, Rajneesh, Let Me Take a #Selfie #Variety: How Consumer Selfie Affects Variety Seeking. Psychology & Marketing (Forthcoming).

  • Bhatt, Siddharth, Srinivasan, Swaminathan, and Suri, Rajneesh, Restrictively Framed Promotions Hurt Retailers. Journal of Promotion Management (Forthcoming).

  • Song, Lei, Suri, Rajneesh, and Huang, Yanliu, Inferring Quality from Price: The Effect of Stereotype Threat on Price-Quality Judgments. European Journal of Marketing (Forthcoming).

  • Guha, Mithila, and Korschun, Daniel, Peer Effects on Brand Activism: Evidence from Brand and User Chatter on Twitter. Journal of Business Research (Forthcoming).

  • Draganska, Michaela, and Vitorino, Maria Ana, Decomposing the effect of advertising: What happens in the retail channel?. International Journal of Research in Marketing 40 (Mar 2023):226-247.

  • Huang, Yanliu, Yang, Zhen, and Morwitz, Vicki, How Using A Paper versus Mobile Calendar Influences Everyday Planning and Plan Fulfillment. Journal of Consumer Psychology 33 (Jan 2023):115-122.

  • Jeong, Haeyoung, Bhatt, Siddharth, Ye, Hongjun, Zhang, Jintao, and Suri, Rajneesh, When and Whom Should Retailers Offer Price Reductions in Times of Crisis?. International Journal of Retail & Distribution Management 50 (May 2022):744-759.

  • Kim, Min Jung, Huang, Yanliu, and Chen, Allan Haipeng, A Penny Saved is A Penny Earned: How Money-Views and Self-Views Jointly Influence Consumer Financial Behavior. International Journal of Consumer Studies (Feb 2022).

  • Villanova, Daniel, Bodapati, Anand, Puccinelli, Nancy, Tsiros, Michael, Goodstein, Ronald, Kushwaha, Tarun, Suri, Rajneesh, Ho, Henry, Brandon, Renee, and Hatfield, Cheryl, Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time. Journal of Retailing 97 (Mar 2021):116-32.

  • Kim, Junhee, and Swaminathan, Srinivasan, Time to say goodbye: The impact of anthropomorphism on selling price of used products. Journal of Business Research (Mar 2021).

  • Li, Chen, Swaminathan, Srinivasan, and Kim, Junhee, The Role of Marketing Channels in Consumers’ Promotional Point Redemption Decisions. Journal of Business Research (Mar 2021).

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Thank you for your interest in the Marketing Department. We look forward to hearing from you.

Kimberly Williams

Associate Director, Marketing & Legal Studies Department Manager

(215) 895-6971

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