Connect with Us
Thank you for your interest in the Marketing Department. We look forward to hearing from you.
Kimberly Williams
Associate Director, Marketing & Legal Studies Department Manager
(215) 895-2145 kmw25@drexel.eduGerri C. LeBow Hall 845
Latest Research
Chowdhury, Fairuz, Li, Xinge, and Wang, Chen, Scarcity, Status, and Social Distance: How Macro Influencers Gain Persuasive Advantage at the Bottom of the Pyramid. Psychology & Marketing (Forthcoming).
Bhatt, Siddharth, and Suri, Rajneesh, Empty Space Surrounding the Price Impacts Price Magnitude Perceptions. European Journal of Marketing (Forthcoming).
Li, Chen, Swaminathan, Srinivasan, and Kim, Junhee, Point Redemptions in Loyalty Programs: The Role of Customer Relatioinship Characteristics and Their Implications for Service Providers. Journal of Service Research 28 (Nov 2025):652-668.
Chowdhury, Fairuz, and Swaminathan, Srinivasan, Measuring and Validating Mobile App Convenience (M-App-Conv) Framework: A Cross-Country Study. Journal of International Consumer Marketing (Oct 2024):1-23.