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Thank you for your interest in the Marketing Department. We look forward to hearing from you.
Kimberly Williams
Associate Director, Marketing & Legal Studies Department Manager
(215) 895-6971
kmw25@drexel.eduGerri C. LeBow Hall 845
Highlighted Research
Rafieian, Hoori, Huang, Yanliu, and Kahn, Barbara, The Effect of Pursuing Self-Regulatory Goals on Variety Seeking in Vice Consumption. Journal of Consumer Research (Forthcoming).
Berman, Ron, and Feit, Elea M., Latent Stratification for Advertising Experiments. Marketing Science (Sep 2023).
Hmurovic, Jillian, Lamberton, Cait, and Goldsmith, Kelly, Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail. Journal of Marketing Research 60 (Apr 2023):299-328.
Ada, Sila, Abou Nabout, Nadia, and Feit, Elea M., Context Information Can Increase Revenue in Online Display Ad Auctions: Evidence from a Policy Change. Journal of Marketing Research 59 (Oct 2022).
Latest Research
Chowdhury, Fairuz, and Swaminathan, Srinivasan, The Nexus among Mobile App Quality (M-app-QUAL), Brand Relationship, Brand Advocacy, and Brand Equity in the Retail Industry. Services Marketing Quarterly (Forthcoming).
Chowdhury, Fairuz, and Swaminathan, Srinivasan, Does Reference Group Comparison Impact Compensatory Consumption for Bottom-of-the-pyramid (BOP) Consumers?. Journal of Marketing Theory & Practice (Forthcoming).
Bhatt, Siddharth, Swaminathan, Srinivasan, and Suri, Rajneesh, Restrictively Framed Promotions Hurt Sales. Journal of Promotion Management (Forthcoming).
Song, Lei, Suri, Rajneesh, and Huang, Yanliu, Inferring Quality from Price: The Effect of Stereotype Threat on Price-Quality Judgments. European Journal of Marketing (Forthcoming).
Jeong, Haeyoung, Wang, Chen, and Suri, Rajneesh, Let Me Take a #Selfie #Variety: How Consumer Selfie Affects Variety Seeking. Psychology & Marketing (Forthcoming).
Bhatt, Siddharth, Srinivasan, Swaminathan, and Suri, Rajneesh, Restrictively Framed Promotions Hurt Retailers. Journal of Promotion Management (Forthcoming).
Song, Lei, Suri, Rajneesh, and Huang, Yanliu, Inferring Quality from Price: The Effect of Stereotype Threat on Price-Quality Judgments. European Journal of Marketing (Forthcoming).
Guha, Mithila, and Korschun, Daniel, Peer Effects on Brand Activism: Evidence from Brand and User Chatter on Twitter. Journal of Business Research (Forthcoming).
Draganska, Michaela, and Vitorino, Maria Ana, Decomposing the effect of advertising: What happens in the retail channel?. International Journal of Research in Marketing 40 (Mar 2023):226-247.
Huang, Yanliu, Yang, Zhen, and Morwitz, Vicki, How Using A Paper versus Mobile Calendar Influences Everyday Planning and Plan Fulfillment. Journal of Consumer Psychology 33 (Jan 2023):115-122.
Jeong, Haeyoung, Bhatt, Siddharth, Ye, Hongjun, Zhang, Jintao, and Suri, Rajneesh, When and Whom Should Retailers Offer Price Reductions in Times of Crisis?. International Journal of Retail & Distribution Management 50 (May 2022):744-759.
Zhang, Yuli, and Wang, Chen, Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self-other overlap. European Journal of Marketing 56 (Apr 2022):1108-1125.
Kim, Min Jung, Huang, Yanliu, and Chen, Allan Haipeng, A Penny Saved is A Penny Earned: How Money-Views and Self-Views Jointly Influence Consumer Financial Behavior. International Journal of Consumer Studies (Feb 2022).
Villanova, Daniel, Bodapati, Anand, Puccinelli, Nancy, Tsiros, Michael, Goodstein, Ronald, Kushwaha, Tarun, Suri, Rajneesh, Ho, Henry, Brandon, Renee, and Hatfield, Cheryl, Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time. Journal of Retailing 97 (Mar 2021):116-32.
Kim, Junhee, and Swaminathan, Srinivasan, Time to say goodbye: The impact of anthropomorphism on selling price of used products. Journal of Business Research (Mar 2021).
Li, Chen, Swaminathan, Srinivasan, and Kim, Junhee, The Role of Marketing Channels in Consumers’ Promotional Point Redemption Decisions. Journal of Business Research (Mar 2021).