Connect with Us
Thank you for your interest in the Marketing Department. We look forward to hearing from you.
Kimberly Williams
Associate Director, Marketing & Legal Studies Department Manager
(215) 895-2145 kmw25@drexel.eduGerri C. LeBow Hall 845
Latest Research
Chowdhury, Fairuz, and Swaminathan, Srinivasan, Political Activism and Indulgent Preferences: Perceived Moral Contribution and Deservingness. Journal of Retailing and Consumer Services (Forthcoming).
Yin, Wenyan, Berger, Jonah, and Huang, Yanliu, How Personal Pronouns Shape Persuasion. Psychology & Marketing (Forthcoming).
Chowdhury, Fairuz, Li, Xinge, and Wang, Chen, Scarcity, Status, and Social Distance: How Macro Influencers Gain Persuasive Advantage at the Bottom of the Pyramid. Psychology & Marketing (Forthcoming).
Chowdhury, Fairuz, and Swaminathan, Srinivasan, The Price of Influence: SMIs and Compensatory Consumption among BOP Consumers. Psychology & Marketing (Forthcoming).
Li, Chen, Swaminathan, Srinivasan, and Kim, Junhee, Point Redemptions in Loyalty Programs: The Role of Customer Relatioinship Characteristics and Their Implications for Service Providers. Journal of Service Research 28 (Nov 2025):652-668.
Chowdhury, Fairuz, and Swaminathan, Srinivasan, Measuring and Validating Mobile App Convenience (M-App-Conv) Framework: A Cross-Country Study. Journal of International Consumer Marketing (Oct 2024):1-23.
Nusrat, Farhana, and Huang, Yanliu, Feeling Rewarded and Entitled to Be Served: Understanding the Influence of Regular Versus Self-Checkout on Customer Shopping Experience. Journal of Business Research 170 (Jan 2024):1-13.