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Thank you for your interest in the Marketing Department. We look forward to hearing from you.
Kimberly Williams
Associate Director, Marketing & Legal Studies Department Manager
(215) 895-2145 kmw25@drexel.eduGerri C. LeBow Hall 845
Highlighted Research
Feit, Elea M., Ratings-Informed Probit for Predicting Cannibalization. Journal of Marketing (Forthcoming).
Berman, Ron, and Feit, Elea M., Latent Stratification for Advertising Experiments. Marketing Science 43 (Jul 2024).
Rafieian, Hoori, Huang, Yanliu, and Kahn, Barbara, The Effect of Pursuing Self-Regulatory Goals on Variety Seeking in Vice Consumption. Journal of Consumer Research 50 (Apr 2024):1157-1171.
Latest Research
Bhatt, Siddharth, and Suri, Rajneesh, Empty Space Surrounding the Price Impacts Price Magnitude Perceptions. European Journal of Marketing (Forthcoming).
Chowdhury, Fairuz, and Swaminathan, Srinivasan, The Price of Influence: SMIs and Compensatory Consumption among BOP Consumers. Psychology & Marketing (Forthcoming).
Li, Chen, Swaminathan, Srinivasan, and Kim, Junhee, Point Redemptions in Loyalty Programs: The Role of Customer Relatioinship Characteristics and Their Implications for Service Providers. Journal of Service Research 28 (Nov 2025):652-668.
Lemmens, Aurelie, Roos, Jason MT, Gabel, Sebastian, Ascarza, Eva, Bruno, Hernan, Gordon, Brett, Israeli, Ayelet, Feit, Elea M., Mela, Carl, and Netzer, Oded, Advancing Personalization: How to Experiment, Learn and Optimize: How to Experiment, Learn & Optimize. International Journal of Research in Marketing (May 2025).
Chowdhury, Fairuz, and Swaminathan, Srinivasan, Measuring and Validating Mobile App Convenience (M-App-Conv) Framework: A Cross-Country Study. Journal of International Consumer Marketing (Oct 2024):1-23.
Nusrat, Farhana, and Huang, Yanliu, Feeling Rewarded and Entitled to Be Served: Understanding the Influence of Regular Versus Self-Checkout on Customer Shopping Experience. Journal of Business Research 170 (Jan 2024):1-13.
Chowdhury, Fairuz, and Swaminathan, Srinivasan, The Nexus among Mobile App Quality (M-app-QUAL), Brand Relationship, Brand Advocacy, and Brand Equity in the Retail Industry. Services Marketing Quarterly 44 (Dec 2023):277-308.
Chowdhury, Fairuz, and Swaminathan, Srinivasan, Does Reference Group Comparison Impact Compensatory Consumption for Bottom-of-the-pyramid (BOP) Consumers?. Journal of Marketing Theory & Practice 32 (Dec 2023):463-485.