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Are Customers Thankful for Theft Prevention Measures?


December 01, 2023

Target’s CEO recently told a CNBC reporter on a media call that he’s heard positive feedback from customers about their practice of locking up merchandise. Meanwhile, on social media customers are less than thankful, expressing their frustrations with wait times for accessing locked up merchandise and checking out.

To understand why Target is implementing this practice when customer feedback is mixed, Drexel News Blog spoke with Associate Professor of Marketing Yanliu Huang, PhD. Huang gave insight into why stores lock up merchandise, how it impacts customers and employees, and other potential theft prevent and reduction practices.

Read Huang's Q&A at Drexel News Blog.

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Headshot of Yanliu Huang, PhD, Associate Professor of Marketing sitting in chair in front of window

Associate Professor, Marketing