PhD Student Wins ExCITe Center Research Fund Competition
LeBow third-year marketing PhD candidate Zhen Yang was awarded $4,000 by the Drexel University ExCITe Center as part of their 2017 Seed Projects funding program.
Yang’s research entitled “Understanding Consumer Behavior and Product Decision Making in Voice-Assisted vs. Mouse-Click Shopping” focuses on voice-assisted shopping and how consumers make decisions differently in voice-assisted shopping situations compared to traditional online shopping, which is typically navigated by mouse clicks. Voice-assisted shopping tools, such as Amazon Alexa and Domino’s DRU assist, have become more common over the past year as e-commerce continues to evolve, led by the increased use of mobile devices and smartphones.
The project team includes LeBow marketing professor Yanliu Huang, PhD, Drexel Computing & Informatics PhD student Jiangen He and Wharton professor Barbara Kahn, PhD.
The Drexel ExCITe Center is a key component of Drexel’s innovation efforts and focuses on the potential that can be realized by utilizing creativity, community engagement and multidisciplinary approaches as a part of research. It emphasizes the addition of art into traditional science, technology, engineering and mathematics (STEM) projects.
Our PhD in Business programs specialize in accounting, operations and business analytics, finance, marketing, and organizational behavior and strategy.
The PhD in Business with a specialization in marketing addresses both micro & marco perspectives, however, the primary emphasis is from the micro point of view.