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New degree programs combine economics studies with business, behavioral science, mathematics, data science and public health.

It has been widely thought that brand search volume can predict sales for that brand, but new research shows there is a lot more to consider.

Aisa Feratovic, BSBA marketing ’24, received a Cooperative Education Award based on her work for N.J.-based investment firm Harding Loevner.

Blockchain technology could conceivably change the way transactions are processed. Experts from LeBow and SEI consider its future applications.

The Power of the “F” Word. Failure, that is. How Drexel alumna and entrepreneur Caroline Cummings wove failure into gold.

Review this list of questions that might come up on a grad school interview to be prepared to wow the admissions team.

What can a technology and innovation management co-major do for you? We explore how a technology and innovation management co-major can support other majors a…

Networking is often the most effective way to meet new contacts and build new business, and in this economic downturn it can mean the difference between a job…

This particular aspect of marketing, which involves creating and sharing unique online material, is a tactic many businesses are implementing to boost their…

While the Philadelphia Eagles were flying high to victory at the 2018 Super Bowl, Drexel Dragons were busy helping to promote the Eagles and plan Super Bowl…