Dr. Nathan Fong, Rutgers University
This event is part of the Marketing Seminar Series series.
Location:
Gerri C. LeBow Hall108
3220 Market Street
Philadelphia, PA 19104
Registration Option:
Nathan’s research combines field experiments and models to evaluate marketing mix effects in digital marketing settings. He has examined how sales taxes affect consumer behavior in the Internet channel, how targeted marketing communications affect online customer search behavior, and how mobile technologies can be used for contextual targeting.