Dr. Nathan Fong, Rutgers University
Dr. Nathan Fong, Rutgers University
Nathan’s research combines field experiments and models to evaluate marketing mix effects in digital marketing settings. He has examined how sales taxes affect consumer behavior in the Internet channel, how targeted marketing communications affect online customer search behavior, and how mobile technologies can be used for contextual targeting.
Who should attend?
Audience
- Faculty
- PhD
Disciplines
- Marketing
This event is part of the Marketing Seminar Series series.