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Dr. Nathan Fong, Rutgers University

Dr. Nathan Fong, Rutgers University


Gerri C. LeBow Hall
3220 Market Street
Rm. 108
Philadelphia, PA 19104
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Nathan’s research combines field experiments and models to evaluate marketing mix effects in digital marketing settings. He has examined how sales taxes affect consumer behavior in the Internet channel, how targeted marketing communications affect online customer search behavior, and how mobile technologies can be used for contextual targeting.

Who should attend?

Audience

  • Faculty
  • PhD

Disciplines

  • Marketing