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  • Past Event.
Mar 8

Dr. Nathan Fong, Rutgers University

This event is part of the Marketing Seminar Series series.

Delivery Method: In Person
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Location:

Gerri C. LeBow Hall
108
3220 Market Street
Philadelphia, PA 19104

Registration Option:

General

Registration for this event has passed.

Nathan’s research combines field experiments and models to evaluate marketing mix effects in digital marketing settings. He has examined how sales taxes affect consumer behavior in the Internet channel, how targeted marketing communications affect online customer search behavior, and how mobile technologies can be used for contextual targeting.

Audience

Faculty
PhD

Disciplines

Marketing
Have Questions?

Chen Wang, PhD

(215) 571-3546

Gerri C. LeBow Hall 829