Marketing graduates are in demand across every industry.
Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising campaigns, implement methods of distribution and manage ongoing customer relationships.
U.S. Bureau of Labor Statistics
Class of 2025
Career opportunities for graduates of the BSBA in Marketing abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, financial institutions, law and accounting firms, hospitals, universities, professional sports teams, government agencies, nonprofit organizations and countless other settings.
According to the Bureau of Labor Statistics, employment opportunities for market research analysts is projected to grow 7 percent from 2025 to 2035, which is much faster than average for all occupations.
Drexel Co-op Outcomes
2024-2025 Academic Year
2024-2025 Academic Year
Our students have done their LeBow co-ops in a variety of organizations, both locally and around the world.
The top co-op employers for marketing majors include:
Presenting my research, I felt like I had done something that academically mattered for the first time. I also learned that I have a huge interest in merchandising – but I had no idea before I started my co-op.
Emily Dean ’20
Data Analyst
Anthropologie
Read more about EmilyA major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship and new-product development.
The average salary reported one year out for marketing graduates in LeBow’s class of 2025 was $62,225. Salary outlook can vary greatly depending on the local job market, skill level and work experience.
Recent LeBow marketing graduates found positions at the following companies:
Professional organizations allow you to expand your local and national network while also broadening your skill set through professional development opportunities.
Many students go on to pursue graduate degrees including the Drexel LeBow MBA and MS in Marketing.
LeBow’s Center for Career Readiness provides resources and personalized support to help students prepare for their job search, from résumé reviews and interview preparation to career guidance and networking opportunities.
All undergraduate applications are processed through Drexel University’s central admissions portal. Have questions about applying to LeBow? Our undergraduate enrollment team is here to help.
Our staff is ready to help you with any questions you may have about the application process, including which program is right for you. We look forward to hearing from you.
Caitlin Brady
Director, Undergraduate Programs and Recruitment
(215) 571-3570 cem398@drexel.eduGerri C. LeBow Hall 333
